The Coffee Collaboration
Brand crossovers are now a permanent feature of the UK snack landscape. This concept, however, feels particularly logical. It pairs Magnum, a long-established premium ice cream, with Costa Coffee, one of the UK’s most recognisable high-street brands. The idea isn’t complicated. It’s a coffee-flavoured ice cream in Magnum’s signature cracking chocolate shell.
Unlike some flavour mashups that aim for novelty, this one seems to aim for a gap in the market. Coffee is a mainstream, adult flavour profile that already has a firm foothold in the dessert world, from tiramisu to affogato. Applying it to an ice cream stick format is a straightforward proposition. The mockup presents the product in the familiar three-pack cardboard box, suggesting a standard supermarket multipack rather than a single impulse buy.
The Current Magnum Range
Looking at the current Magnum lineup in the UK, a coffee flavour would be breaking new ground. The brand’s range is built on several pillars. There are the classics: Classic, White Chocolate, and Almond. They are the bedrock.
Then there are the fruit flavours. These are often quite specific, such as Double Raspberry or the recent Signature Peach. The brand also caters to distinct tastes with Magnum Mint and Magnum Pistachio. A Salted Caramel variant covers one of the most popular confectionery trends of the last decade. The range is supported by Vegan versions and Mini multipacks, ensuring wide coverage. But there are no collaborations. Not with a drinks brand.
A New Category
A Costa Coffee Magnum would establish a new category for the brand. It would be its first major co-branded flavour with another high-street giant. While Magnum has collaborated with fashion designers and celebrities for marketing campaigns, extending that into a core grocery product would be a significant step.
This isn’t just another nut or fruit. It’s an entirely different proposition that leverages the brand equity of two separate companies. The success of such a venture would depend on getting the coffee flavour right—balancing the bitterness of espresso with the sweetness expected of a Magnum. It’s a simple concept. It is also a very compelling one.
What the real range looks like
The current Magnum range includes core flavours like Classic, Almond, and White Chocolate, alongside fruit options like Double Raspberry and Signature Peach. Other variants include Mint, Pistachio, and Salted Caramel. A Costa Coffee edition would be the first major drinks brand crossover in the UK lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the proposed Costa Coffee Magnum?
- The concept is for a coffee-flavoured ice cream encased in Magnum’s classic cracking milk chocolate shell, presented in a standard 3-pack multipack box.
- Does Magnum make other coffee-flavoured ice creams?
- While coffee flavours have appeared in other regions or as limited editions in the past, the current core UK range listed in supermarkets does not include a coffee variant.
- Are Costa Coffee Magnum ice creams real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack. The product does not exist and is not for sale.
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- Sprite Magnum Ice Creams: A Zesty Freezer Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI