A Bag of Two Halves
This concept imagines a Squashies bag split down the middle. One half is very familiar. The other is entirely new.
The mockup proposes a ‘Favourites Mix’ bag containing both Drumstick and Love Hearts flavoured Squashies. Drumstick Squashies are, of course, a real product. They are the ‘Original’ flavour that launched the entire range back in 2012, translating the classic raspberry and milk lolly into a soft foam gum. They are the foundation of the brand.
The Love Hearts half is the invention here. The classic chalky, fizzy sweets have never been given the Squashies treatment. This mockup asks what that might look like, placing a soft, heart-shaped sweet next to the familiar Drumstick shape. It is a logical brand extension.
The Current Lineup
The Squashies range has expanded significantly since its launch. It is no longer just about the Original Drumstick flavour. Today, the standard lineup includes a broad set of variants. There’s a Bubblegum flavour, a Sour Cherry Apple, and a Strawberry Cream.
Swizzels has also used the format to reinterpret other products from its history. The range includes Squashies based on Ice Cream chews and, more recently, Splits Lollies, which have a pineapple and cream flavour profile. This Favourites Mix would represent a new strategy. It would be the first time two distinct flavours, both based on iconic Swizzels sweets, have shared a single bag. It suggests a potential direction for the range, creating variety packs from the company’s deep back catalogue.
What the real range looks like
The real Swizzels Squashies range currently on sale in the UK includes Original (the Drumstick flavour), Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. The proposed Favourites Mix would be a new format for the brand, combining the existing ‘Original’ Drumstick sweet with an invented Love Hearts variant.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What flavour are Love Hearts?
- The classic sweets are hard, fizzy tablets with various fruit flavours like lemon, lime, orange, cherry, and raspberry. The exact flavour of a potential Love Hearts Squashie isn’t specified, but it would likely be a soft-textured version of this fizzy fruit mix.
- Are Drumstick Squashies the ‘Original’ flavour?
- Yes. The first Squashies launched in 2012 were the Raspberry & Milk flavour of the classic Swizzels Drumstick lolly. The product is still sold in a blue and pink bag labelled ‘Original’.
- Is the Squashies Swizzels Favourites Mix a real product?
- No, this product is not real. The Squashies Favourites Mix is a Snackfish — a piece of fictional product design created by the online artist UK Snack Attack. It is not manufactured by Swizzels and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI