A Clash of Confectionery Brands
The latest concept to do the rounds online brings together two genuine giants of the UK confectionery aisle. The mockup shows a sharing pouch of Percy Pig Fruit Pastilles, a combination that would see the M&S mascot venture into territory long owned by Rowntree’s. It’s a bold idea.
The packaging design is pure Percy. It uses the familiar bright pink and green colour scheme and the brand’s bespoke typeface. The bag itself is a 170g sharing format, standard for this kind of product. The image was posted with a simple caption: “Percy Pig Fruit Pastilles! The ultimate sweet collaboration!” This pitches the product exactly as it appears. It is a straight brand mashup.
A New Texture for the Percy Range
A crossover of this type would be a significant departure for the Percy Pig brand. While the character now appears on everything from bedding to birthday cakes, the core sweet range has remained focused on a specific texture. Percy is a fruit gum. It is soft, often with a foam backing.
The current line-up demonstrates this consistency. It includes the standard M&S Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pig, Piglet-shaped gums, and the mixed Party Time selection. Even the specialist packs, like the Original Veggie Fruit Gums and the ‘You Give Me Butterflies’ edition, stick to the soft gum format. A fruit pastille would be an entirely new thing for the brand. It would be a move from a soft eat to a harder, sugar-coated jelly, fundamentally changing the product type.
Brand Identity and Flavour Profile
The fruit pastille format is, of course, synonymous with Rowntree’s. It’s a classic British sweet that has been around since 1881. Its texture is firm, and its sugar coating is its signature. This is very different from the Percy gum. The other point of divergence is flavour. The five classic Fruit Pastille flavours are blackcurrant, lemon, strawberry, lime, and orange.
Percy’s own flavour profile is a distinct blend of raspberry, strawberry, cherry, and grape. A theoretical crossover would need to decide which palette to follow. Would it be Percy’s flavour in a pastille format, or classic pastille flavours sold under the Percy brand? The mockup doesn’t specify. It simply presents the powerful combination of two household names on one bag.
What the real range looks like
The actual M&S Percy Pig range is extensive but focused entirely on soft fruit gums. Variants include the original Percy Pig Fruit Gums, Pals, Large, Piglet, Party Time, Original Veggie, and You Give Me Butterflies editions. A fruit pastille would be a completely new texture for the brand, sitting outside the current family of products.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Percy Pig sweets?
- The distinctive flavour of the original Percy Pig sweets is a blend of raspberry, strawberry, cherry, and grape. Other products in the extended range may use different fruit flavourings.
- Are Fruit Pastilles the same as fruit gums?
- No, they are different types of sweet. Fruit Pastilles are typically firmer, disc-shaped jelly sweets coated in granulated sugar. The Percy Pig range consists of softer fruit gums, which often have a foam-like texture on one side.
- Are Percy Pig Fruit Pastilles real?
- No, this product is a Snackfish. The image is a mockup created by the online design page UK Snack Attack and is not a real M&S product. It is not available to buy anywhere.
More like this
- Squashies Tuck Shop Mix: A New Concept For Swizzels
- Mr Kipling Bakewell Percy Pigs in New Snack Concept
- Haribo Fruit Shoot Sweets in a New Share Bag Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI