A Brand Crossover Concept
A new design doing the rounds online combines two household names into one product: Maltesers Jammie Dodgers Raspberry. The image proposes a 102g sharing pouch, blending the light, malty crunch of a Malteser with the specific shortcake-and-jam profile of the classic Burton’s biscuit. This is a very specific type of brand extension.
The pack design uses the familiar Maltesers red, but swaps the usual brown and gold accents for the distinctive white and raspberry red of a Jammie Dodgers pack. It even includes the biscuit’s signature heart-shaped jam window. The idea of co-branding is well established in the UK snack market, but this particular pairing of a chocolate sphere with a biscuit flavour is a notable one. It suggests a product that would require more than a simple flavouring. A new centre, perhaps, or a textured coating.
The Real Maltesers Range
In reality, the Maltesers brand has expanded far beyond the original honeycomb bites, but never into fruit flavours. The current UK range focuses on format extensions and variations on the core chocolate and malt profile. Mars, Inc. currently produces Maltesers Truffles, both in gift boxes and advent calendars, alongside seasonal specials like the solid Maltesers Reindeer shapes for Christmas.
The diversification doesn’t stop there. The brand also extends into completely different categories. You can buy Maltesers Cake Bars, Chocolate Clusters, and even drinks like the Maltesers Chocolate Milkshake and an Instant Hot Chocolate Jar. These products stick firmly to the established flavour world of malt and milk chocolate. A white chocolate version is the only significant flavour deviation in the permanent line-up. This concept is a departure.
What the real range looks like
The real Maltesers range includes Truffles, Reindeer shapes, Cake Bars, Chocolate Clusters, and drinks. A Jammie Dodgers edition would be the first fruit-flavoured product in the brand’s history, sitting apart from the current milk and white chocolate variants.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What would a Jammie Dodger Malteser be like?
- The mockup suggests a raspberry-flavoured version of the chocolate ball. This would be a first for the brand, which has historically focused on malt and chocolate profiles, with white chocolate being its main variation.
- Do Mars make other biscuit-themed chocolates?
- Yes, Mars, Inc. produces Twix, which is a biscuit base. They have also released crossover products in other markets, but a Maltesers product co-branded with an external biscuit brand like Jammie Dodgers would be a new strategy in the UK.
- Are Maltesers Jammie Dodgers Raspberry real?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI