The Ultimate Crossover
It was probably inevitable. Lotus Biscoff, the caramelised biscuit flavour that has become a default ingredient for almost every bakery and chocolatier, has been conceptually paired with another UK icon: Colin the Caterpillar. A new image proposes a ‘Lotus Biscoff Crunch’ edition of the famous M&S sponge roll.
The mockup shows the classic green Colin box, amended with the distinctive red-and-white branding of the Belgian biscuit maker. This places the concept firmly in the ‘flavour innovation’ category that has seen Colin take on many different forms over his 30-year history. The pairing makes perfect sense on paper — Biscoff’s crunchy, spiced sweetness has already proven its worth as a third-party addition to products from Krispy Kreme to Cadbury.
Not Colin’s First Makeover
The original Colin the Caterpillar cake is, of course, a permanent fixture in the M&S food hall. But special editions are a core part of the brand’s strategy. M&S regularly releases themed versions for holidays like Easter, Halloween (as Frankencolin or Yummy Mummy), and Christmas. There are also Valentine’s editions, where he’s often paired with his companion, Connie the Caterpillar.
Flavour-led specials are also common. In recent years, M&S has produced a white chocolate Colin, an indulgent salted caramel version, and other variants beyond the classic chocolate sponge roll. A Biscoff edition, as depicted in this new visual, would be a logical next step in this long-running programme of limited releases.
An Ever-Expanding Range
Colin is much more than a single cake. The brand now extends across a huge swathe of M&S’s confectionery aisles, solidifying his status as a key mascot. The most direct extension is the box of Mini Colin the Caterpillar Cakes, but the character’s face also adorns an extensive list of sweets.
The current range includes gum and foam sweets like Colin the Caterpillar Softies, Fruit Gums, and Cola Gums. For those who prefer a sour taste, there are Sourtastic sweets, Sour Stomps, and Fruit Sours. The lineup is rounded out by smaller items like Colin the Caterpillar Speckles and Cherry Gums, plus partyware like themed cups.
What the real range looks like
While the core cake has seen many limited editions, the wider Colin the Caterpillar brand also includes an extensive range of sweets. The permanent lineup features Colin the Caterpillar Softies, Speckles, Cola Gums, and Sourtastic Fruit Gums, among others. A Biscoff cake would join a long list of seasonal and flavour-led special editions of the original sponge roll.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the original Colin the Caterpillar cake?
- The classic M&S Colin the Caterpillar is a chocolate sponge roll filled with chocolate buttercream. It is covered in a milk chocolate shell and decorated with sugar-coated milk chocolate beans, with a solid white chocolate face.
- Has M&S officially collaborated with Lotus Biscoff before?
- Yes, M&S has used the Lotus Biscoff brand and flavour in other products, particularly in its in-store bakery range. Past items have included Biscoff-flavoured ‘yumnuts’ and doughnuts.
- Is the Lotus Biscoff Colin the Caterpillar cake real?
- No, this is not a real product. The Lotus Biscoff Crunch Colin the Caterpillar is a Snackfish — a conceptual mockup created by the online design page UK Snack Attack. It is not available to buy from M&S or any other retailer.
More like this
- M&S Custard Cream Doughnuts: The Bakery Crossover
- A Toblerone Colin the Caterpillar Cake Mockup Appears
- M&S Bakery Vimto Burst Doughnuts Concept Explored
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI