A Straightforward Combination
It’s one of those ideas that seems so obvious you wonder why it hasn’t happened. A new image proposes a collaboration between two of the biggest names in confectionery: Cadbury Dairy Milk Buttons and Nutella.
The mockup shows a standard Cadbury purple share pouch, branded as a ‘Real Flavour Innovation Edition’. The product inside would be classic Dairy Milk Buttons, each featuring a prominent swirl of hazelnut and cocoa spread. The proposition is simple, combining a familiar format with a flavour that has a huge following of its own. The caption that accompanied the image was equally direct: “Cadbury Dairy Milk Nutella Swirl Buttons! Imagine a whole bag of these!”
The Cadbury Brand Today
A move like this would represent a return to core chocolate for a brand that now extends into almost every supermarket aisle. While new Dairy Milk bars appear regularly, much of the brand’s expansion is through licensing deals that put the Cadbury name on products made by other companies. The list of current products is surprisingly diverse.
You can find Cadbury in the freezer section, with Boost and Flake ice cream tubs. It’s in the chilled desserts aisle with Pots of Joy. And it has a massive presence in ambient bakery, with products like Fudge Cake Bars and a Honey Comb Roll sitting alongside biscuits like Snack Shortcake. This spread-betting strategy makes the brand ubiquitous, but a new bag of actual chocolate feels like a different kind of launch.
A Change for Buttons
The Buttons format itself is rarely subject to this kind of flavour innovation. Since their launch in 1960, the core product has remained largely untouched: small, flat discs of pure Dairy Milk chocolate. We have seen variations, of course. Giant Buttons offer a bigger format, and the white chocolate Dream Buttons made a brief return. More recently, a permanent orange chocolate version joined the lineup.
A swirl, however, is a new proposition for the format. It implies a dual-flavour deposit that would be a manufacturing step-change from the single-chocolate moulding process used for the rest of the Buttons range. It moves the simple button closer to a filled or co-branded chocolate, territory usually reserved for larger bar formats or selection boxes.
What the real range looks like
The current Cadbury range is dominated by licensed cakes, desserts, and ice creams, including Cadbury Fudge Cake Bars, Cadbury Pots of Joy, and Cadbury Flake Ice Cream. A new chocolate variant like Nutella Swirl Buttons would be a notable return to the brand’s core confectionery business.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Do Cadbury and Nutella (Ferrero) collaborate on products?
- No, they don’t. Cadbury’s parent company, Mondelēz International, and Nutella’s parent, Ferrero, are major global competitors, particularly in the chocolate spread market where they have their own rival products.
- Are there other filled or swirled Cadbury Buttons?
- The UK core range does not typically include filled or swirled Buttons. Variants have historically focused on different chocolate types (like white or orange) or sizes, rather than adding a second flavour component like a hazelnut swirl.
- Are Cadbury Dairy Milk Nutella Swirl Buttons real?
- No, this product is not real. The image is a Snackfish — a fictional product mockup created by the online page UK Snack Attack. It is not in development and is not sold anywhere.
More like this
- A Cadbury Crunchie Honeycomb Flake Surfaces Online
- Maltesers Jammie Dodgers Crossover Pouch Mockup
- Cadbury Spiced Apple & Candied Pecan Dairy Milk Bar
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI