Another Brand Crossover
Walkers has a history with brand collaborations, but they are usually selective. The current lineup features a partnership with KFC for the Walkers Max KFC Zinger flavour, putting a specific, co-branded fast food taste into their ridged crisp format. A new design circulating online proposes a different kind of partnership, one rooted not in fast food but in classic British pub culture.
The mockup shows a standard 32.5g bag of Walkers crisps in a “Newcastle Brown Ale & Steak” flavour. The packaging adopts the distinctive blue and gold branding of the famous Geordie ale, with the brand’s blue star logo sitting prominently above the Walkers banner. The caption that accompanied the image was direct: “Walkers Newcastle Brown Ale & Steak crisps! Would you fancy a packet of these?” It’s a bold move. It’s also a logical one.
A Meal In A Bag
The flavour itself, steak and ale, is a staple of pub menus and pie fillings across the country. Walkers is no stranger to translating full meals onto a potato crisp. Their current range includes ‘English Bangers & Mash’, a flavour that aims for a similar hearty, savoury profile. You can also find ‘Masala Chicken’ and ‘Sticky Teriyaki’ in the core range, proving their ambition extends beyond simple seasonings.
This concept would sit comfortably alongside those meal-in-a-bag offerings. The addition of Newcastle Brown Ale adds a specific, malty dimension that distinguishes it from a generic ‘beef’ or ‘steak’ crisp. It leverages a brand with a very strong, often nostalgic, regional identity. While many brands have attempted a steak-flavoured crisp, none have tied it so directly to one of the most famous brown ales ever brewed.
What the real range looks like
The fictional Newcastle Brown Ale & Steak flavour would join a Walkers range that already embraces both brand crossovers and full-meal concepts. It would sit next to the Walkers Max KFC Zinger as a collaboration, and alongside savoury meal flavours like English Bangers & Mash, Masala Chicken, and Sticky Teriyaki.
- Walkers Hot Honey
- Walkers Max Kfc Zinger
- Walkers Masala Chicken
- Walkers Sticky Teriyaki
- Walkers Wavy Spanish Queso
- Walkers Ready Salted Crisps
- Walkers Cheese Onion Crisps
- Walkers Salt Vinegar Crisps
- Walkers English Bangers Mash
- Walkers Bbq Multipack Crisps
Frequently asked questions
- What flavour is this Walkers crisp concept?
- The flavour shown in the mockup is Newcastle Brown Ale & Steak. This combines the taste of a classic pub meal with the specific branding of the well-known brown ale.
- Does Walkers collaborate with other brands on crisps?
- Yes, they do. A key example currently on sale in the UK is the Walkers Max KFC Zinger crisp, a collaboration with the fast-food chain KFC.
- Are Walkers Newcastle Brown Ale & Steak crisps real?
- No, this is a Snackfish. It is a mockup created by the online page UK Snack Attack and is not a real product sold in shops.
More like this
- Pringles Concept Adds Chicken Kiev to the Flavour Roster
- Marmite & Cheddar Pringles: A Classic UK Flavour Mashup
- Cathedral City Mature Cheddar Pringles Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI