A Specific Vinegar Flavour
A new Pringles design has surfaced, suggesting a collaboration with one of the UK’s most recognisable condiment brands. The mockup shows a standard 165g Pringles tube, redesigned for a Sarson’s Salt & Malt Vinegar flavour. This is a very particular choice. Pringles already produces a standard Salt & Vinegar crisp, but this version specifies the type of vinegar, leveraging the Sarson’s brand name.
The packaging itself is a straightforward fusion of the two companies’ identities. It uses a dark blue background, similar to the Sarson’s label, with the Pringles logo and mascot placed centrally. The Sarson’s logo sits directly below, complete with its ‘since 1794’ founding date. A graphic splash of vinegar and a few crisps complete the design. The caption that accompanied the image read: “Sarson’s Salt & Malt Vinegar Pringles! That’s a proper British crisp!”
The UK Pringles Range
This concept enters a crowded and well-established market. The current UK Pringles line-up covers a broad spectrum of flavours, mostly revolving around a few core profiles. Classics like Original, Sour Cream & Onion, and Cheese & Onion are permanent fixtures. For fans of sharper tastes, the brand offers Paprika and the existing Salt & Vinegar variant. Then there are the stronger, meatier flavours: Texas BBQ, Smokey Bacon, and the newer Pringles Hot Blazin’ Fried Chicken.
A Sarson’s edition would be a rare example of a direct co-brand for Pringles in the savoury space. While they experiment with heat and international flavours, they seldom partner with another food brand for a core crisp flavour. This concept suggests a move towards a more premium or specific taste profile, aiming for the authenticity that the Sarson’s name provides. It would sit alongside the standard Salt & Vinegar as a more distinct, malt-vinegar-forward alternative.
What the real range looks like
The real Pringles range in the UK includes staples like Original, Paprika, Texas BBQ, Sour Cream & Onion, and Smokey Bacon. They already produce a standard Salt & Vinegar crisp; this Sarson’s concept would be a more specific, co-branded version of that existing flavour.
- Pringles Texas Bbq Can
- Pringles Paprika Crisps Can
- Pringles Original Crisps Can
- Pringles Paprika Sharing Crisps
- Pringles Original Sharing Crisps
- Pringles Salt Vinegar Crisps Can
- Pringles Hot Blazin Fried Chicken
- Pringles Texas Bbq Sharing Crisps
- Pringles Smokey Bacon Sharing Crisps
- Pringles Salt Vinegar Sharing Crisps
Frequently asked questions
- Do Pringles already make a Salt & Vinegar flavour?
- Yes, Pringles has a long-standing Salt & Vinegar flavour available in its core range in the UK. This concept is different as it specifies a collaboration with the Sarson’s brand for a distinct malt vinegar taste.
- What is Sarson’s known for?
- Sarson’s is a historic British brand of malt vinegar, first produced in 1794. It is strongly associated with traditional British food, particularly as the condiment of choice in fish and chip shops across the country.
- Are Sarson’s Salt & Vinegar Pringles real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. Pringles has not announced any such product.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI