A New Spread Format
A new concept image proposes extending the Percy Pig universe into one of the few categories it hasn’t yet touched: the breakfast spread. The mockup shows a glass jar of ‘Phizzy Pig Sherbet Ripple Spread’, placing the M&S mascot firmly in the territory of Nutella and Biscoff.
The branding is specific. This isn’t classic Percy; it’s part of the ‘Phizzy Pig’ sub-brand, which focuses on sour, fizzy confectionery. The label specifies a Raspberry & Milk Chocolate flavour, with the ‘Sherbet Ripple’ suggesting a textural element beyond a simple smooth or crunchy spread. This would be a first for a mainstream UK spread. The idea takes a known character into a new aisle.
The M&S Flip Range
Placing this product is difficult. There is no direct precedent for a Percy Pig spread. The closest analogue within the M&S food range is a small line of products called ‘Flip Dips’. It is a very different proposition.
The current Flip Dip line is entirely savoury and operates from the chilled aisle. It consists of a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle. A sweet, ambient Percy Pig spread would represent a fundamental pivot for this naming convention, taking it from a pre-dinner dip to a toast-and-pancake topping. It’s a significant conceptual leap.
What the real range looks like
The closest M&S products are in its ‘Flip Dip’ range, which currently includes only savoury, chilled dips: a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle. A Percy Pig spread would be the first sweet, ambient product using similar branding, completely changing the category.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the Percy Pig spread?
- The mockup shows a Raspberry & Milk Chocolate flavour. It is branded as ‘Phizzy Pig Sherbet Ripple’, which suggests a fizzy or tingling textural component similar to the Phizzy Pig Tail sweets.
- Is this part of the classic Percy Pig range?
- The packaging clearly places it in the ‘Phizzy Pig’ sub-range. This is a spin-off of the main Percy Pig character, focusing on confectionery with sour or fizzy flavours.
- Is the Percy Pig Phizzy Pig Spread real?
- No, this product is not real. The image is a Snackfish, a fictional product concept created by the online design page UK Snack Attack. It is not for sale in M&S or anywhere else.
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- Hobnobs Nutella Spread Mockup Merges Two Breakfast Staples
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI