A New Jar on the Shelf
The latest concept to emerge from the UK Snack Attack studio is a simple one. It’s a jar of Percy Pig spread. Specifically, a White Chocolate & Raspberry Swirl flavour. The mockup places the famous pink pig on a glass jar, filled with a pale, thick spread visibly swirled with red raspberry coulis. The design is clean and recognisably M&S.
This isn’t the first time Percy has appeared in a jar, but this format is different. This is a thick, confectionary spread intended for toast, crumpets, or just a spoon. It’s an ambient product. The social media caption that accompanied the image was direct. It asked simply: “Are you having this on everything?”
The M&S ‘Flip’ Format
While this Percy spread is a new idea, it’s worth looking at where some of the genuine innovation at M&S is happening. A key format for the retailer is the ‘Flip Dip’. It is a different category entirely. These are savoury, chilled products.
The current range includes the M&S Flip Dip Red Pepper Cream Cheese Dip and the M&S Flip Dip Basil Dip with Pesto Drizzle. The format is interactive; a separate pot of topping or sauce is physically flipped into the main dip by the consumer. It’s a clever bit of packaging design that keeps components separate until serving. This sweet Percy spread, by contrast, is a pre-mixed product in a traditional screw-top jar. It occupies a completely different space, both in the supermarket and in the kitchen cupboard.
A Classic Flavour Combination
The choice of flavour is interesting. The signature ‘Percy’ taste is a specific, trademarked blend of raspberry, strawberry, cherry, and grape. It is the taste of the sweets themselves. This mockup moves away from that complex profile and into more classic patisserie territory.
White chocolate and raspberry is a familiar, popular pairing found in everything from cheesecakes to muffins. It’s a combination with broad appeal. Bringing it under the Percy Pig banner would represent a slight repositioning of the character’s flavour world, aiming for a taste that is less about unique sweet-shop nostalgia and more about traditional, decadent dessert.
What the real range looks like
While this Percy Pig spread is a concept, Marks & Spencer does produce a range of savoury ‘Flip Dips’. These include the M&S Flip Dip Red Pepper Cream Cheese Dip and the M&S Flip Dip Basil Dip with Pesto Drizzle, both of which feature a topping to be flipped into the main dip.
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- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is Percy Pig normally?
- The classic Percy Pig flavour is a unique blend of raspberry, strawberry, cherry, and grape. This White Chocolate and Raspberry Swirl combination would be a slight departure, moving towards a more traditional dessert flavour pairing.
- What are M&S Flip Dips?
- M&S sells a range of savoury dips where a container of topping is physically flipped over into the main pot before serving. The current range includes a Red Pepper Cream Cheese Dip and a Basil Dip with Pesto Drizzle.
- Is Percy Pig White Chocolate & Raspberry Swirl spread real?
- No, this Percy Pig spread is not a real product. The image is a Snackfish — a mockup created by the online creative UK Snack Attack — and it is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI