A Supermarket Counter Crossover
This concept places a highly unusual flavour combination onto a very familiar base: the Morrisons ‘Market Street’ thin stonebaked pizza. This isn’t a frozen affair, but the kind of pizza prepared in-store, suggesting a fresh, assembled-on-site product. The packaging is the standard transparent plastic lid over a black base, familiar to anyone who has visited the supermarket’s pizza counter.
The topping combination itself is specific. We see pulled pork, slivers of red onion, and a covering of cheese. The key ingredient, of course, is the Irn-Bru glaze, which appears to coat the pork. It’s a bold move, taking a supermarket staple and infusing it with one of the most distinctive drink flavours in the country.
Cooking with ‘Girders’
Irn-Bru has a flavour profile that’s notoriously difficult to pin down. It’s sweet, it’s sharp, and it has a unique character often jokingly attributed to rust and girders, a nod to its old advertising. While drinking it is one thing, using it as a cooking ingredient is another. Still, it’s not without precedent. A search online reveals a dedicated subculture of Scottish home cooking that uses Irn-Bru as a glaze for ham, a key ingredient in barbecue sauces, or a liquid for slow-cooking pulled pork.
The logic is sound. Many glazes and marinades rely on a high sugar content to caramelise, and Irn-Bru has plenty. The idea here seems to be a direct application of that home-cooking trend to a mass-market product. It proposes a sweet and savoury fusion, pairing the distinct, bubblegum-and-citrus notes of the drink with the richness of slow-cooked pork.
Frequently asked questions
- What toppings are on the Irn-Bru pizza?
- The mockup shows a thin stonebaked pizza base with a topping of pulled pork coated in an Irn-Bru glaze, red onion, and mozzarella cheese.
- Is Irn-Bru actually used in cooking?
- Yes, it is. While not common commercially, there are many online recipes for dishes like Irn-Bru glazed ham and Irn-Bru pulled pork, where the drink is used for its high sugar content and unique flavour.
- Is the Market Street Irn-Bru Pizza a real product?
- No, this product is not real. This image is a Snackfish — a fictional concept created by the online graphic design page UK Snack Attack. It is not available to buy in Morrisons or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI