A Major Departure for Nutella
A design for a Malibu Coconut Rum Nutella has surfaced, proposing a dramatic flavour twist on the classic hazelnut spread. The mockup places the familiar Malibu branding, complete with palm trees and sunset colours, directly onto the iconic 400g Nutella jar. The caption that accompanied the image was straightforward: “Malibu Coconut Rum Nutella, this is the ultimate tropical spread!”
This concept represents a significant shift from Nutella’s established UK strategy. The brand’s owner, Ferrero, has been meticulous in how it has expanded the range. Growth has come from format changes, not from altering the core flavour profile. Consumers can buy the signature chocolate-hazelnut taste in various forms, but the taste itself has remained a constant.
The Current UK Range
In recent years, the brand has pushed far beyond the jar on the breakfast table. The current product line includes Nutella B-Ready bars, filled biscuit tubes, and multipacks of Nutella Biscuits. More recently, the freezer aisle saw the launch of a Nutella Chocolate Hazelnut Ice Cream Tub and Bake At Home Frozen Croissants. There is even a Nutella Plant Based version of the original spread.
What connects all these products is the unwavering commitment to the original hazelnut and chocolate formula. A co-branded, alcoholic variant like a Malibu edition would be the first of its kind, introducing an entirely new flavour profile and an adults-only positioning to a brand traditionally aimed at families. It’s a move into territory Ferrero has historically avoided for its flagship spread.
What the real range looks like
The real Nutella UK range focuses on format, not flavour. It includes the original Hazelnut Chocolate Spread, a Plant Based version, B-Ready bars, Biscuits, an Ice Cream Tub, and frozen Bake At Home Croissants. A Malibu Coconut Rum flavour would be the first major flavour crossover for the core spread.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What is Malibu Coconut Rum Nutella?
- It’s a design concept for a chocolate hazelnut spread flavoured with Malibu, the coconut-flavoured rum liqueur. The mockup shows the two brands combined on a standard 400g Nutella jar.
- Does Nutella make other products besides the spread?
- Yes. In the UK, the Nutella brand also covers B-Ready biscuit bars, Nutella Biscuits in various packs, a tub of ice cream, and a box of frozen croissants for home baking.
- Is Malibu Nutella real?
- No. This is a Snackfish — a mockup created by the online page UK Snack Attack. The product does not exist and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI