An Alcopop Lunch
The lunchtime meal deal is a British institution, but it rarely produces anything quite this challenging. A new mockup proposes a sandwich filler that pairs a student union staple with a chilled cabinet classic: WKD Blue Sweet Chilli Chicken. The design places the concept squarely in Sainsbury’s own-brand range, on malted bread, ready for the £3.50 selection.
The caption that accompanied the image online was simple: “Sainsbury’s WKD Blue Sweet Chilli Chicken. Who’s brave enough for this meal deal?” It frames the product not as a gimmick but as a genuine lunchtime contender, sitting alongside the usual egg mayo and tuna sweetcorn. The packaging is utterly convincing, using the familiar fonts and layout of a supermarket sandwich, but with the unmissable WKD logo and its signature colour.
A Flavour Collision
Breaking down the components reveals the scale of the clash. Sweet chilli chicken is a perfectly standard sandwich filling, a mix of cooked chicken, mayonnaise, and a sweet, spicy sauce. It is dependable. It is common.
WKD Blue, on the other hand, is an alcopop. Its flavour profile is an artificial ‘mixed fruit’ that is inextricably linked with nights out, not packed lunches. The idea of this sweet, carbonated, alcoholic beverage being incorporated into a savoury chicken mayonnaise mix is where the concept moves from unusual to genuinely confrontational. It’s a crossover that bridges two entirely separate worlds: the convenience fridge and the off-licence shelf.
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue is a caffeinated alcopop with a flavour officially described as ‘mixed fruit’. It’s known for its sweet, slightly tangy taste and distinctive blue colour.
- Are there other drink-flavoured sandwiches?
- While food and drink crossovers exist, they are typically found in desserts or crisps. A sandwich combining an alcoholic drink with a savoury filling like chicken is highly unusual.
- Is the WKD Blue sandwich a real product?
- No, this sandwich is a Snackfish. It is a mockup created by the online page UK Snack Attack and is not sold in Sainsbury’s or any other store.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI