A Fresh Counter Concept
This is a pizza concept that positions itself squarely on the supermarket fresh counter. The packaging uses the familiar branding of Morrisons’ ‘Market Street’, the name the retailer gives to its in-store specialists for fish, butchery, baked goods, and takeaway-style pizzas.
The format is the standard thin stonebaked pizza found in the chilled aisle, complete with a printed cardboard sleeve and a cellophane window. It is not a frozen product. The design suggests this would be a fresh item, intended to be cooked at home shortly after purchase. This is a very specific type of supermarket product. It implies a particular place in the store and a particular kind of shopper.
Pudding Meets Pizza Base
The idea of a dessert pizza isn’t new, but translating one of the UK’s most traditional hot puddings onto a savoury base requires a full substitution of every key ingredient. Where a normal pizza has a tomato base, this mockup appears to use a layer of cooked, softened apple. There is no cheese.
Instead of mozzarella, the topping is a classic crumble mix of what looks like oats, flour and sugar, baked to a golden colour. The final element is a generous swirl of yellow custard drizzled across the top, completing the classic trio. The entire construction of a savoury pizza has been swapped out, piece by piece, for the components of an apple crumble. It is a complete re-engineering of the format.
Frequently asked questions
- What is a dessert pizza?
- A dessert pizza is a dish that uses a pizza base but is topped with sweet ingredients instead of savoury ones. Common toppings include chocolate spread, fruit, marshmallows, and sweet sauces, creating a dish that is eaten as a pudding.
- Is this an official Morrisons pizza?
- The mockup uses the branding for Morrisons’ ‘Market Street’ fresh counters. However, the supermarket has not announced any such product, and this design is a concept created for social media.
- Is the Apple Crumble & Custard Pizza real?
- No, this product is a Snackfish. It is a mockup image designed by the online creative page UK Snack Attack and is not a real pizza sold in shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI