A Slice of the Action
The Krispy Kreme format is one of the most recognisable in the UK food scene: the flat, shareable dozen box, the individual paper bag, or the plastic clamshell of Doughnut Bites. The product is always round. This concept design breaks fundamentally with that tradition, proposing a doughnut ‘wedge’.
The mockup shows a single, triangular slice cut from what must be a giant doughnut, served in a cardboard sleeve. This reframes the product entirely. It moves it from a self-contained pastry into the same territory as a slice of cake, a wedge of tart, or a piece of quiche from a supermarket deli counter. The packaging reinforces this, suggesting a grab-and-go item designed for one person, rather than the brand’s usual focus on sharing boxes for offices and families.
An Established Partnership
While the format is new, the flavour is built on solid ground. Lotus Biscoff has become one of the most prolific collaborators in the snack world, lending its distinctive caramelised biscuit taste to everything from KitKat bars to McDonald’s McFlurries.
Crucially, Krispy Kreme is one of its long-standing partners. The brand has released several official Lotus Biscoff doughnuts in the UK over the years, including a glazed ring topped with Biscoff crumb and a filled version with a Biscoff Kreme centre. The pairing is not the invention here. The ‘Crunch’ element in the mockup’s name aligns perfectly with these previous real-world products, which used a topping of crumbled biscuit. This concept takes an established, successful flavour and simply applies it to a different shape.
Frequently asked questions
- What is a Krispy Kreme Doughnut Wedge?
- It’s a conceptual format shown in a design mockup. The idea is for a single slice of a larger doughnut, served in a triangular box, much like a slice of cake. Krispy Kreme does not currently sell its products in this format.
- Has Krispy Kreme made a real Lotus Biscoff doughnut?
- Yes, the collaboration is real and has happened multiple times. Krispy Kreme has previously sold official Lotus Biscoff doughnuts in the UK, including ring and filled varieties, making the flavour combination in the mockup entirely plausible.
- Are Krispy Kreme Lotus Biscoff Crunch Doughnut Wedges real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI