A Major Drinks Crossover
A design for a crossover product has appeared online, merging two of the biggest names from the UK drinks aisle: Red Bull and Oasis. The image shows a standard 250ml Red Bull can, but its colourway and branding are taken from Oasis Summer Fruits. The can is a deep magenta pink, with the familiar Oasis logo placed prominently above the Red Bull wordmark.
The concept is labelled ‘The Oasis Summer Fruits Edition’, directly adopting the name of the popular still fruit drink. Oasis is known for its non-carbonated juice drinks, making its theoretical appearance in a carbonated energy drink format a significant departure. The original caption accompanying the image posed the question, ‘Who needs this Deep Pink Edition?’, suggesting a name that would fit neatly into Red Bull’s own colour-based naming system.
The Current Red Bull Editions
Red Bull’s strategy for flavour innovation is built around its ‘Editions’ range. These are typically fruit-based variants, often released seasonally before some become permanent additions. The current UK line-up is extensive and almost entirely focused on fruit, with a strong emphasis on sugar-free options. Permanent fixtures include the Sugar Free Pink Edition (Forest Fruits) and the Sugar Free Peach Edition (White Peach).
Seasonal releases follow a similar pattern. Recent examples include the Spring Edition (Cherry), the Sugar Free Summer Edition (Citrus Zest), and the Sugar Free Winter Edition (Fuji Apple Ginger). The range also experiments with more complex profiles, such as the Sugar Free Lilac Edition (Grapefruit and Blossom) and the Sugar Free Ice Edition (Iced Vanilla Berry). A Summer Fruits flavour would fit the theme, but a direct brand collaboration would be a first for the Editions range.
Two Different Brand Worlds
The core of this concept is the merging of two very distinct brand identities. Red Bull has cultivated an image synonymous with extreme sports and high energy, while Oasis has long been a staple of meal deals and lunchboxes, positioned as a casual juice drink. A collaboration would bring these two separate worlds together.
While Red Bull has a Forest Fruits flavour, the specific blend of apple, blackcurrant, and strawberry in Oasis Summer Fruits is a classic profile in its own right within the UK market. The proposal isn’t just for a new flavour, but for a co-branded product. This would represent a fundamental shift from Red Bull’s strategy of creating and marketing its own flavour concepts under the Editions banner.
What the real range looks like
The real Red Bull Editions range in the UK features many fruit flavours, including the permanent Sugar Free Pink Edition (Forest Fruits) and seasonal variants like the Spring Edition (Cherry). An Oasis Summer Fruits flavour would align with this fruit focus but would be the first to involve a direct collaboration with another major soft drink brand.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What flavour is Oasis Summer Fruits?
- Oasis Summer Fruits is a still, non-carbonated fruit juice drink. Its flavour profile is a blend of several red and dark fruits, typically including apple, blackcurrant, strawberry, and cherry.
- Does Red Bull make a berry flavour?
- Yes, Red Bull’s permanent range includes the Sugar Free Pink Edition, which has a Forest Fruits flavour. This is its primary berry-focused product in the current UK line-up.
- Is Red Bull Oasis Summer Fruits Edition real?
- No, this product does not exist. The image is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not on sale anywhere.
More like this
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- Red Bull The Yellow Edition Reimagined as Energy Paste
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI