An Unlikely Pairing
A new design concept places one of the UK’s most recognisable birthday cakes into an entirely new category. The mockup shows a standard Colin the Caterpillar cake box, but its familiar, friendly green has been replaced with the stark black and neon green of Monster Energy. The energy drink’s distinctive triple-slash claw mark logo sits above the Colin name.
It’s a jarring combination. Colin the Caterpillar is an M&S institution, the default centrepiece for office leaving-dos and children’s parties for over three decades. Monster is a global energy drink brand, heavily associated with extreme sports, motorsports, and a high-caffeine flavour profile built on taurine, ginseng, and B vitamins. The image, which ran with the caption “Monster Energy Colin the Caterpillar! Are you unleashing the beast?”, suggests a cake that swaps out its usual milk chocolate for something much sharper.
Colin’s Extended Universe
While a crossover with an energy drink would be a first, the Colin the Caterpillar brand is no stranger to diversification. Many consumers are only familiar with the main chocolate log cake, but M&S has expanded the line into a sprawling range that covers multiple aisles of the food hall. The brand now functions as a complete party-planning solution.
Alongside the full-size cake and its smaller sibling, the Mini Colin the Caterpillar Cakes, there is a vast confectionery offering. This includes bags of Colin the Caterpillar Softies, Speckles, Cola Gums, and Cherry Gums. The sweets line also experiments with different flavour profiles, evidenced by the existence of Colin the Caterpillar Sour Stomps and Fruit Sours. This expansion into non-chocolate, sharper flavours shows the brand’s willingness to move beyond its original territory. The range is completed by non-edible tie-ins, including Colin the Caterpillar Paper Plates and Party Cups, cementing its status as a fully-fledged M&S sub-brand.
What the real range looks like
The current M&S Colin the Caterpillar range is extensive, going far beyond the original chocolate cake. It includes Mini Colin the Caterpillar Cakes, confectionery like Colin the Caterpillar Softies and Speckles, and a wide variety of gums such as Cola Gums, Cherry Gums, and Fruit Sours. A Monster Energy edition would be the first drinks crossover for the cake, sitting alongside a product line that also features partyware like plates and cups.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour would a Monster Energy Colin cake be?
- The packaging suggests it would be based on the original Monster Energy drink flavour. This is typically a sweet, citrus-like profile with notes from its ‘energy blend’ ingredients like taurine and ginseng.
- Has Colin the Caterpillar done brand collaborations before?
- While M&S has created many seasonal and special editions of Colin, such as for Halloween or Christmas, a direct crossover with an external drinks brand like this would be a first for the cake itself. The range is typically kept in-house.
- Is the Monster Energy Colin the Caterpillar cake real?
- No, this product is not real. The Monster Energy Colin the Caterpillar is a Snackfish, a piece of digital art and a conceptual mockup created by the online page UK Snack Attack. It is not available for purchase.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI