Two Worlds in One Pouch
This concept combines three distinct items into a single Dairy Milk Buttons pouch. First, the Buttons themselves, a Cadbury staple since 1960. Second, Freddo Faces, the bite-size spin-off from the classic frog-shaped bar. Both are familiar territory for the brand.
The third element is the outlier. Flying Saucers are a retro sweetshop icon, but they are not a Cadbury product. They’re a generic confection, consisting of a sherbet-filled rice-paper shell, made by numerous different manufacturers. The idea here is not a simple co-branding exercise like a Cadbury Oreo product, but the absorption of an unbranded classic into a corporate share bag. It is an unusual move.
A Different Kind of Brand Extension
Cadbury’s brand is used extensively on products outside its core confectionery business, but usually under license. This means other companies manufacture products using the Cadbury name, look and feel. It’s a huge business.
The current licensed range covers chilled desserts, frozen goods, and ambient cakes. You can buy Cadbury Pots of Joy, Cadbury Boost Ice Cream cones, and Cadbury Flake Ice Cream tubs in the freezer aisle. In the cake section, there are Cadbury Caramel Cake Bars and Cadbury Fudge Cake Bars. This mockup is different. A new Buttons variety would be a core product, made by Mondelēz itself, sitting alongside the existing Giant Buttons and Orange Buttons bags. It’s a line extension, not a licensing deal.
What the real range looks like
This fictional pouch would sit with core Cadbury confectionery. It is a different category from the brand’s wide range of licensed products, which includes frozen goods like Cadbury Flake Ice Cream and ambient cakes such as Cadbury Caramel Cake Bars and Cadbury Snack Shortcake.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What are Flying Saucer sweets?
- Flying Saucers are a classic British retro sweet. They consist of a small, brightly coloured, disc-shaped shell made from edible rice paper, which is filled with fizzy sherbet powder.
- Are Cadbury Freddo Faces a real product?
- Yes, Cadbury Freddo Faces are real. They are small, face-shaped pieces of Dairy Milk chocolate, sold in pouches as a spin-off from the main Freddo bar.
- Are Cadbury Freddo & Flying Saucers Buttons available to buy?
- No, this product is not real. It is a Snackfish—a fictional concept and a mockup image created by the online page UK Snack Attack. It is not sold anywhere.
More like this
- Biscoff Filled Dairy Milk Buttons: A New Cadbury Concept
- Cadbury Dream Raspberry Ripple Button Dabber Concept
- Biscoff Cream Maltesers: New Sharing Pouch Appears
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI