A Major Milkshake Crossover
A new design for a Maltesers sharing pouch proposes a significant brand crossover. This concept brings together the malted milk balls with Yazoo, one of the UK’s most established milkshake brands. The flavour is specific: Yazoo Banana Milkshake.
The format is the familiar 102g sharing bag, a standard for confectionery line extensions. The design merges the Maltesers brand identity with Yazoo’s distinctive yellow and brown colourway for its banana variant. The caption that accompanied the image was direct. It read: “Yazoo Banana Milkshake Maltesers! Who needs these in their life?”
The Modern Maltesers Range
Maltesers has expanded far beyond its original cinema-box format. The core product now sits alongside a surprisingly diverse range of spin-offs that take the brand into different categories. This is no longer just a simple chocolate sphere.
The current UK lineup includes baked goods like Maltesers Cake Bars, more premium formats like the Maltesers Truffles Milk Chocolate Gift Box, and a huge seasonal business built around the Maltesers Reindeer. They also compete in the drinks aisle. The brand produces its own Maltesers Chocolate Milkshake Drink and an Instant Hot Chocolate Jar. This established presence in beverages makes the Yazoo concept particularly interesting.
A Competitive Collaboration
The most unusual aspect of this concept is the choice of partner. Maltesers already makes a milkshake. Collaborating with Yazoo means partnering with a direct competitor in the chilled drinks cabinet. It’s a bold proposition.
Yazoo is a fixture of UK corner shops and supermarkets, with its banana flavour being one of the core, long-standing products in its portfolio. A product like this would effectively see Mars, the owner of Maltesers, co-branding a product with a rival drinks company. While brand crossovers are now common, one between two direct market competitors is rare. It’s a very confident design.
What the real range looks like
The genuine Maltesers range is extensive, including Maltesers White Box, Maltesers Chocolate Clusters, Truffles, and Cake Bars. The brand also has its own Chocolate Milkshake Drink and an Instant Hot Chocolate. This fictional Yazoo edition would be a rare crossover with a direct competitor in the drinks category.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What other products does Maltesers make in the UK?
- The current range includes various formats like gift boxes of Truffles, Chocolate Clusters, Cake Bars, and a very popular seasonal line of Maltesers Reindeer products for Christmas.
- Is Yazoo a popular milkshake brand?
- Yes, Yazoo is one of the UK’s leading ready-to-drink milkshake brands. It’s been available for decades and its core flavours—strawberry, chocolate, and banana—are widely sold in supermarkets and convenience stores.
- Are Yazoo Banana Milkshake Maltesers real?
- No, this product is not real. It is a Snackfish, a piece of digital art and a fictional concept. The image is a mockup created by the online page UK Snack Attack and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI