A Major Brand Crossover
A new design doing the rounds online proposes a significant partnership. The image shows the familiar Colin the Caterpillar cake box, but recoloured in Nesquik’s signature pink and white. The branding is a complete takeover, featuring the milkshake maker’s logo and a prominent “Strawberry & Cream” flavour callout. It’s presented under a banner for “Real Flavour Innovation Editions”.
This is a clash of titans. Colin is arguably the most famous own-brand product from Marks & Spencer. Nesquik is a core Nestlé brand. Such a direct collaboration between two competing grocery giants on a flagship product is almost unheard of in the UK market. The concept immediately raises questions about brand identity, as Colin has remained exclusively an M&S property for over thirty years.
The Expanding Colin Universe
While the core cake is a national institution, the Colin the Caterpillar brand has expanded far beyond the original chocolate log. It is a product universe in itself. M&S currently sells Mini Colin the Caterpillar Cakes for individual portions and Colin the Caterpillar Softies, which are small cake bars.
The real expansion, however, is in confectionery. The range is vast. It includes Colin the Caterpillar Speckles, Fruit Gums, Cola Gums, Cherry Gums, and multiple sour variants like Fruit Sours and Sour Stomps. The brand even extends to non-edible party supplies, including Colin the Caterpillar Paper Plates and Party Cups. The caterpillar’s face is one of the most protected assets in UK food retail. This makes a flavour crossover a very big deal.
A New Flavour Profile
A strawberry and cream flavour would represent a fundamental shift for the main cake. Historically, variations on Colin have focused on decoration or format rather than changing the core recipe. He gets a spooky makeover for Halloween or a Santa hat at Christmas, but the cake beneath remains a chocolate sponge with chocolate buttercream.
This concept breaks that mould entirely. It proposes a complete flavour transplant from another brand’s identity. Nesquik is synonymous with flavoured milk, with strawberry being one of its pillar products alongside chocolate and banana. Transplanting that specific profile onto the UK’s most famous birthday cake is a bold proposition. It moves the product from a simple chocolate bake into the territory of co-branded flavour experiments.
What the real range looks like
The classic M&S Colin the Caterpillar is a chocolate sponge roll. The brand has since expanded into a huge range of confectionery, including M&S Colin the Caterpillar Softies, Cola Gums, and Fruit Sours. A strawberry and cream cake would be the first major flavour departure for the core sponge roll, which has traditionally remained chocolate.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What is Colin the Caterpillar?
- Colin the Caterpillar is a brand of chocolate log cake sold by Marks & Spencer. It consists of a chocolate sponge with chocolate buttercream, covered in a milk chocolate shell and decorated with sweets and a white chocolate face.
- What is Nesquik?
- Nesquik is a Nestlé brand of products for making flavoured milk. In the UK, its best-known products are powders and ready-to-drink cartons in chocolate, strawberry, and banana flavours.
- Is the Nesquik Colin the Caterpillar cake real?
- No, this is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI