A Confectionery Crossover
This is an ambitious idea. The mockup, which ran with the caption “Maltesers Cadbury Crunchie Golden Honeycomb?! This is the dream combo!”, proposes a collaboration between two of the UK’s biggest confectionery giants. Maltesers are a core Mars Wrigley brand. Cadbury Crunchie is owned by competitor Mondelēz International.
A crossover product of this kind would be a significant commercial event, bridging two normally separate corporate worlds. The packaging design merges the two identities, using the familiar red Maltesers pouch format but adding the distinctive Crunchie gold and its jagged, shattered font. The product is pitched as a 102g sharing pouch, placing it directly alongside standard Maltesers and other sharing bag products in the supermarket aisle.
Two Types of Honeycomb
The core proposition here is honeycomb on honeycomb, but the two products achieve it in very different ways. The Maltesers centre is a light, airy honeycomb sphere with a prominent malt flavour. It’s designed to be crunchy but dissolve quickly. A Cadbury Crunchie bar, by contrast, is a solid, brittle slab of golden cinder toffee. It shatters when bitten. It contains no malt.
So, what would a Crunchie Golden Honeycomb Malteser actually be? The name suggests something beyond a simple flavouring. It could imply a new centre that replicates the Crunchie texture, or perhaps the inclusion of actual Crunchie pieces within the classic milk chocolate coating. The concept leaves the execution open to interpretation, but the fundamental challenge is reconciling two very different physical forms of honeycomb.
What the real range looks like
The official Maltesers range is extensive, moving far beyond the classic pouch. It includes Maltesers Truffles, Maltesers Chocolate Clusters, and even a Maltesers Chocolate Milkshake Drink. Seasonally, the brand offers Maltesers Reindeer products for Christmas. A Crunchie flavour edition would join a lineup that currently focuses on format innovation rather than flavour crossovers with rival brands.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Are Cadbury and Maltesers made by the same company?
- No, they are direct competitors. Maltesers is owned by Mars, Incorporated. Cadbury, including the Crunchie brand, is owned by Mondelēz International.
- What is the difference between Maltesers and Crunchie honeycomb?
- The Maltesers honeycomb centre is a light, malted sphere that is designed to be airy. The honeycomb in a Crunchie bar is a solid, brittle bar of cinder toffee which has a shattering texture and no malt.
- Are Cadbury Crunchie Golden Honeycomb Maltesers real?
- No, this product does not exist. This image is a Snackfish — a mockup created by the online page UK Snack Attack. It is not a real product and is not on sale anywhere.
More like this
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- Cadbury’s New Concept: The Crunchie Button Dabber
- Cadbury Twirl Caramel Flake Concept Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI