A Confectionery Crossover
A new design concept proposes a collaboration between two very different brands: Diet Coke and Barratt Flumps. The mockup shows the standard 500ml Diet Coke bottle format, but with its branding overhauled in the distinctive pink and yellow of the classic marshmallow sweets. The label reads ‘Barratt Flumps Marshmallow Edition’, suggesting a direct flavour partnership.
Flumps are a long-standing product in the UK confectionery market, first launched in the 1980s. They are known for their twisted, cable-like appearance and light, vanilla-marshmallow taste. This mockup places that very specific profile into one of the world’s biggest soft drink brands, moving Diet Coke away from familiar fruit flavours and into pure confectionery.
The UK Flavour Range
The current flavour lineup for Diet Coke in the UK is extremely focused. Beyond the original recipe, the only variants widely available are Diet Coke Cherry and a caffeine-free version. There are no other fruit, spice, or confectionery flavours in the core range. This makes the Flumps concept a particularly ambitious leap.
Historically, Coca-Cola has experimented with more exotic flavours, particularly in the US market with its ‘Exotic Mango’ and ‘Feisty Cherry’ editions from a few years ago. But the UK operation has remained conservative. A Flumps variant would represent a complete strategy shift, introducing a flavour profile with no precedent in the brand’s local history. It moves the conversation from simple fruit additions to complex, co-branded product concepts.
What the real range looks like
The current UK Diet Coke range is limited to the original, a caffeine-free version, and Diet Coke Cherry (available in standard and 2l bottles). A Flumps edition would be the brand’s first move into confectionery flavours, a significant departure from its single fruit variant.
- Diet Coke
- Diet Coke Cherry
- Diet Coke Cherry 2l
- Diet Coke No Caffeine
Frequently asked questions
- What are Barratt Flumps?
- Flumps are a retro marshmallow sweet made by Barratt. They are pink and yellow, shaped in a soft twist, and have a light, sweet vanilla flavour.
- Has Diet Coke ever released a marshmallow flavour?
- No. While Coca-Cola has trialled various flavours in different markets globally, the official UK range has never included a marshmallow or confectionery edition. The only current flavour variant is Cherry.
- Is Diet Coke Flumps Marshmallow Edition a real drink?
- No, this product does not exist. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI