A Sauce Crossover
A new design doing the rounds online proposes a significant brand crossover for the condiment aisle. The mockup shows a standard 460g Heinz top-down squeezy bottle, but for a ‘Rubicon Mango Chilli’ ketchup. The label merges the familiar Heinz keystone with the logo of the popular soft drink brand, Rubicon.
Brand collaborations are now a standard feature of the food landscape, but they rarely happen between two category leaders of this scale. Rubicon is a major player in soft drinks, while Heinz Ketchup is the default for its category. The concept places a distinctly sweet, fruit-based drink flavour into a product line that is overwhelmingly savoury.
The Current Ketchup Range
Heinz is no stranger to flavour variations. They experiment. The core product has been joined on shelves by several permanent and limited-edition twists over the years. This is not a static brand.
The current line-up of flavoured tomato ketchups in UK supermarkets includes a Pickle Flavour, a Smokey Bacon Flavour, and a Sweet Sriracha variant. There is also a version with 50% less sugar and salt. The existence of a sriracha ketchup shows there is precedent for a sweet and spicy profile, but one based on a specific fruit juice would be a new direction entirely.
Rubicon’s Brand Identity
For decades, Rubicon has been synonymous with sparkling mango juice. While the company produces other exotic fruit drinks, its identity is built on that one flavour. The brand has successfully positioned itself as the go-to for canned and bottled tropical soft drinks.
This mockup takes that core identity and moves it into an entirely different context. It takes the sweet, sparkling profile of the drink and imagines it as a thick, ambient sauce. The addition of chilli is the key element that bridges the gap between a cold drink and a savoury condiment.
What the real range looks like
The real Heinz flavoured ketchup range in the UK includes Tomato Ketchup Pickle Flavour, Smokey Bacon Flavour, and Sweet Sriracha. A Rubicon Mango Chilli version would sit alongside these as a much more fruit-forward, drink-inspired option, pushing the brand further than the existing spicy sriracha variant.
- Heinz Tomato Ketchup
- Heinz Tomato Ketchup Pickle Flavour
- Heinz Tomato Ketchup 50 Less Sugar Salt
- Heinz Tomato Ketchup Smokey Bacon Flavour
- Heinz Tomato Ketchup Sweet Sriracha 400ml
Frequently asked questions
- What is Heinz Rubicon Mango Chilli Ketchup?
- It is a product concept that combines Heinz Tomato Ketchup with the flavour of Rubicon’s sparkling mango juice and chilli. The design is presented in a standard 460g top-down squeezy bottle.
- Has Heinz collaborated with soft drink brands before?
- While Heinz has released many flavoured ketchups, a direct collaboration with a soft drink brand like Rubicon would be a new strategy for its UK condiment range. Their current variants focus on savoury additions like pickle and bacon, or other sauces like sriracha.
- Is Heinz Rubicon Mango Chilli Ketchup a real product?
- No. This is a Snackfish. The Heinz Rubicon Mango Chilli Ketchup is a mockup created by the design page UK Snack Attack and it is not a real product sold anywhere.
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- Angel Delight Tomato Ketchup: A Whipped Condiment Concept
- Ketchup Pearls: A New Spin on a Classic Condiment
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI