A New Twist on the Classic
Colin the Caterpillar is one of the most protected brands in British retail. For decades, the cake’s core format has remained unchanged: a chocolate sponge roll with milk chocolate coating, decorated with chocolate beans and a solid white chocolate face. But a new mockup imagines a significant departure from this formula, bringing the cake in line with current confectionery trends.
The design proposes a Caramelised Pecan Blonde Colin. It trades the familiar milk chocolate for a golden blonde coating, a type of caramelised white chocolate that has grown popular over the last few years. The traditional chocolate beans appear to be replaced with scattered, chopped pecan nuts. It is a more grown-up proposition. The packaging reflects this, swapping the usual bright green for a muted gold and cream palette. This feels less like a children’s party cake and more like something for the adults’ table.
The Colin Empire
While the main Colin cake has remained constant, the brand itself has expanded into a vast confectionery range. This is where M&S tends to experiment. The shelves now hold an entire ecosystem of Colin-branded sweets, from the original Fruit Gums to a whole portfolio of sour spinoffs. You can buy Colin the Caterpillar Sourtastic, Sour Stomps and Fruit Sours.
That isn’t all. The sweets range also includes distinct flavour variants like Cola Gums and Cherry Gums, completely separate from the core cake’s profile. Alongside these are smaller format bakes like Colin the Caterpillar Softies and Mini Colin the Caterpillar Cakes. The flavour innovation, however, has largely been confined to the sweet packets. Applying a completely new profile like blonde chocolate and pecan to the hero cake itself would be a major step, elevating the core product beyond its classic form for the first time in a long time.
What the real range looks like
The real Colin the Caterpillar range is extensive, covering the original cake, Mini Cakes, and Softies. The brand also includes a huge variety of sweets, including Cola Gums, Cherry Gums, Fruit Sours and Sour Stomps. A Caramelised Pecan Blonde edition would be the first major flavour update to the primary cake format.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is a ‘blonde’ Colin the Caterpillar?
- The ‘Blonde Colin’ is a concept for a new flavour. It swaps the traditional milk chocolate for blonde chocolate, which is a type of caramelised white chocolate, and adds caramelised pecan nuts.
- What other M&S Colin the Caterpillar products are there?
- The official M&S range includes the classic cake, mini cakes, and Softies. There is also a very large selection of sweets, including Fruit Gums, Cola Gums, Cherry Gums and several sour varieties like Sourtastic and Sour Stomps.
- Is the Caramelised Pecan Blonde Colin the Caterpillar real?
- No. The Caramelised Pecan Blonde Colin is a Snackfish — a mockup created by UK Snack Attack. It is a fictional concept and is not made by M&S or sold anywhere.
More like this
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- Percy Pig Colin the Caterpillar Cake: An M&S Crossover
- M&S Black Forest Gateau Doughnuts Multipack Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI