A Change in Format
Red Bull’s core identity is liquid energy. For decades, the brand has operated exclusively in the beverage space, defined by its slim silver-and-blue cans. This new concept product, an ‘Energy Whip’, abandons the can entirely for a 150g plastic pot with a peelable foil lid.
The proposed format is closer to a single-serving yoghurt or dessert than a drink. It implies a spoonable, semi-solid texture, marking a significant departure for the Austrian company. The packaging retains the familiar Red Bull diamond-plate pattern and bull logo, but the context is entirely different, shifting the product from the drinks chiller to what would presumably be the dairy or desserts aisle.
The Watermelon Edition Flavour
The flavour profile, ‘Watermelon Sherbet Dip’, connects directly to an existing part of the Red Bull portfolio. The Red Bull The Watermelon Edition is a permanent fixture in their colour-coded range of flavoured energy drinks. This whip takes that established base and adds a distinctly retro confectionery element.
The ‘Sherbet Dip’ component evokes classic British sweets, suggesting a fizziness or tangy powder quality. It’s a combination of a modern energy drink flavour with a nostalgic sweet concept, aiming for a crossover appeal. The caption that accompanied the image — “This would get you buzzing” — points to the product’s intended function as a stimulant, despite its dessert-like appearance.
Frequently asked questions
- What is Red Bull Energy Whip?
- Red Bull Energy Whip is a concept for a spoonable, semi-solid energy product in a 150g pot. It moves the brand away from its traditional canned drink format into a dessert-style product.
- Is Watermelon a real Red Bull flavour?
- Yes, The Red Bull The Watermelon Edition is a real energy drink sold in the UK. This concept builds on that existing flavour by adding a ‘Sherbet Dip’ element to the new whip format.
- Is Red Bull Watermelon Sherbet Dip Energy Whip real?
- No. The Red Bull Energy Whip is a Snackfish — it’s a mockup of a fictional product created by the online design page UK Snack Attack. It does not exist and is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI