A New Take on Caramel
A new design concept for a Magnum multipack has emerged online, featuring a Brown Butter Salted Caramel flavour. The image shows the brand’s standard 3-pack box format, suggesting a take-home freezer product rather than a single impulse buy.
The flavour profile is very specific. Brown butter, or beurre noisette, is a staple of French pâtisserie, created by gently toasting milk solids in butter to produce a nutty, complex taste. It’s a significant step away from a simple sweet caramel. This is a targeted flavour idea, aimed at a market familiar with more complex dessert ingredients.
The Magnum Caramel Core
Caramel is already a core pillar of the Magnum range. The brand currently offers both Magnum Salted Caramel Ice Cream Sticks and a Magnum Double Salted Caramel Ice Cream Tub. A brown butter version would not be a radical departure but a logical extension, creating a trio of caramel options with increasing complexity.
This approach fits Magnum’s existing strategy. The permanent range includes foundational flavours like Classic, Almond, Mint, and White Chocolate, but is regularly augmented with more adventurous editions. This concept would sit comfortably alongside other recent variants like the Magnum Double Raspberry and Magnum Signature Peach sticks, which also explore flavour pairings beyond the basics. It shows a clear path for innovation.
A Familiar Format
Presenting the concept in a 3x100ml multipack box is a deliberate choice. This format, used for core products like the Magnum Classic Ice Cream Sticks, immediately places the flavour in the context of a weekly shop. This is a freezer staple. The packaging design is consistent with Magnum’s established visual identity, using dark, premium colours accented with a golden-brown swirl to signify the flavour.
Everything about the execution, from the flavour choice to the box format, positions this as a credible addition. It builds directly on what Magnum already does successfully. It feels like a missing piece.
What the real range looks like
The current Magnum range in the UK includes several caramel variants, such as Magnum Salted Caramel and the Magnum Double Salted Caramel Tub. The lineup also features fruit-led editions like Double Raspberry and Signature Peach. A Brown Butter Salted Caramel flavour would expand the brand’s existing caramel offering with a more complex profile.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is brown butter?
- Brown butter, or beurre noisette, is made by gently heating butter until the milk solids toast and turn brown. This process gives it a deep, nutty aroma and flavour, distinct from standard melted butter.
- Does Magnum already make a salted caramel ice cream?
- Yes, Magnum currently sells Magnum Salted Caramel Ice Cream Sticks and a Magnum Double Salted Caramel Ice Cream Tub in UK supermarkets.
- Is Magnum Brown Butter Salted Caramel a real product?
- No, this is not a real product. The image is a Snackfish, a fictional concept mockup created by the online creative page UK Snack Attack. It is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI