An Established Favourite
Colin the Caterpillar is arguably the most important character in the M&S food hall. Since his debut in 1990, the simple chocolate log cake has expanded into a vast commercial ecosystem. Today, the brand includes the original cake, miniature rolls, a female counterpart in Connie the Caterpillar, gift bags, gummy sweets, and chocolate button biscuits. He is an M&S institution.
The character’s move into the freezer aisle is not a new idea. M&S already produces a Colin the Caterpillar ice cream tub, a mix of vanilla ice cream, chocolate swirls, and solid white chocolate Colin faces. This new design for a Zesty Chocolate Orange variant is therefore a logical next step, building on an existing format rather than inventing a new one. It makes perfect sense.
A Classic Flavour Combination
Chocolate and orange is a perennially popular pairing in UK confectionery. It’s a flavour profile dominated by a few major players, but almost every supermarket and chocolatier has its own interpretation. For M&S, it’s a familiar territory, forming a cornerstone of its seasonal ranges, especially at Christmas.
The retailer frequently applies the flavour to its own-brand biscuits, trifles, panettone, and even cream liqueurs. Bringing it into the Colin universe would unite two of the brand’s most reliable assets: its beloved caterpillar mascot and a flavour combination with decades of proven success. This is not a wild experiment. It is a safe bet.
The Packaging Design
The tub itself is a straightforward piece of packaging. It uses the established bright green branding and familiar Colin the Caterpillar logotype that appears across the rest of the range. The design is almost identical to the existing vanilla and chocolate ice cream tub.
The key differences are the product name and the background imagery. The new design adds images of orange segments and peel to the mix, a standard visual shorthand for the flavour. On the lid, the familiar close-up of Colin’s white chocolate face remains the hero image. It’s a classic piece of brand extension, signalling a new flavour within a trusted product line.
What the real range looks like
The M&S range is famously eclectic, extending far beyond the cake aisle. While the Zesty Chocolate Orange Colin is a new concept, the brand’s current lineup includes innovations like the M&S Flip Dip in Red Pepper & Cream Cheese and a Basil Dip with Pesto Drizzle, alongside licensed products such as the Clementoni Disney Baby Mickey Flip Phone.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the original Colin the Caterpillar ice cream?
- The existing M&S Colin the Caterpillar ice cream tub, available in stores, contains vanilla ice cream with chocolate swirls, chunky chocolate pieces, and solid white chocolate Colin faces.
- Is chocolate orange a common flavour for M&S?
- Yes, Marks & Spencer regularly features chocolate orange across its product lines, particularly in seasonal ranges for Christmas. The flavour appears in everything from biscuits and cakes to confectionery and liqueurs.
- Is M&S Zesty Chocolate Orange Colin the Caterpillar ice cream real?
- No, this is a Snackfish. The M&S Zesty Chocolate Orange Colin the Caterpillar ice cream tub is a mockup created by the design page UK Snack Attack and is not on sale anywhere.
More like this
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI