A Dessert Pizza for the Chiller
The supermarket pizza aisle is a competitive space, but it’s almost entirely savoury. This concept from Morrisons’ in-house Market Street brand ignores that convention completely. It is a dessert pizza. Specifically, a thin stonebaked base covered not with tomato, but with Nutella.
The branding places it within a ‘Real Flavour Innovation Editions’ family, suggesting a limited run of more experimental ideas. The toppings, clearly visible on the pack art, are simple. They are mini marshmallows and whole roasted hazelnuts. The format itself is familiar to anyone who shops the Morrisons fresh aisle — the rectangular shape and thin crust are hallmarks of their higher-tier pizza offerings. This isn’t a deep-pan, stuffed-crust affair. It is a flatbread.
The Sweet Pizza Precedent
A chocolate pizza is not an entirely new idea. They are a recurring feature on the dessert menus of chain restaurants, often aimed at children or as a shareable novelty. The supermarket sector, however, has been more cautious. It is a difficult product to position.
The most notable UK attempt came in 2017, when Dr. Oetker launched its Ristorante Pizza Dolce al Cioccolato. It featured a chocolate sauce base, milk chocolate flakes, and white chocolate chunks. It was a genuine frozen product, stocked for a limited time, but it never became a permanent fixture. Most major retailers have preferred to keep their sweet and savoury offerings separate.
Frequently asked questions
- What toppings are on the Nutella pizza concept?
- The mockup shows a thin stonebaked pizza base with a Nutella spread instead of a tomato sauce. The toppings are mini marshmallows and whole roasted hazelnuts.
- Have UK supermarkets sold chocolate pizzas before?
- Yes, but it’s rare. The best-known example was the Dr. Oetker Ristorante Pizza Dolce al Cioccolato, a frozen chocolate pizza sold for a limited time around 2017. They are more common as desserts in restaurants.
- Is the Morrisons Market Street Nutella Pizza real?
- No, this product is not real. The image is a Snackfish, a fictional product concept created by the online design page UK Snack Attack. It is not sold in Morrisons or anywhere else.
More like this
- A Market Street Heinz Baked Beanz Pizza from Morrisons
- Thatchers Cider Glazed Ham Pizza Concept Appears
- Strongbow Dark Fruit BBQ Brisket Pizza Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI