A Supermarket Cider Crossover
Brand crossovers are now a permanent feature of the UK food landscape, but they rarely stray into the fresh pizza counter. A new design concept does just that, bringing together a major Somerset cider brand with a supermarket’s in-house range. The product is a Thatchers Cider Glazed Roast Ham pizza.
The format is specific. This isn’t a frozen block from the back of the store. The packaging uses the ‘Market Street’ branding, which is Morrisons’ identity for its fresh deli, bakery, and pizza counters. The base is specified as ‘thin stonebaked’. It’s positioned as a ready-to-bake item you might pick up for that night’s dinner. A proper meal.
Pork, Cider and Apple
The flavour combination itself is deeply traditional. Pork and apple is a classic pairing, as is ham glazed with cider. Putting them on a pizza is the main point of departure. The mockup’s packaging visuals show a standard mozzarella and tomato base topped with plentiful pieces of roast ham.
The most discussed element, however, is the apple. Small chunks of what appear to be green apple are scattered across the pizza. The original caption that accompanied the image zeroed in on this detail, asking followers: “Would you try it with the apple pieces?” It’s a deliberate choice, turning a familiar Sunday roast profile into a potentially divisive pizza topping.
Frequently asked questions
- What are the toppings on this pizza concept?
- The mockup shows a pizza with a tomato base, mozzarella cheese, pieces of cider-glazed roast ham, and small chunks of apple. The flavour is specifically Thatchers Cider Glazed Roast Ham.
- What is Morrisons Market Street?
- “Market Street” is the branding Morrisons uses for its in-store fresh food counters, which include the bakery, butchery, and pizza-making stations. Their fresh, ready-to-bake pizzas are typically sold under this name.
- Is the Thatchers Cider pizza real?
- No, this pizza is not a real product. It is a Snackfish — a fictional food concept designed by the online creative page UK Snack Attack. It is not for sale in Morrisons or anywhere else.
More like this
- Strongbow Dark Fruit BBQ Brisket Pizza Mockup
- Morrisons Market Street Irn-Bru Pulled Pork Pizza
- Market Street’s Chocolate Orange Dessert Pizza Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI