An Unlikely Crossover
A new design doing the rounds online proposes a significant brand crossover: Haribo meets Hubba Bubba. The mockup places the classic bubblegum flavour from the Wrigley-owned brand into a standard Haribo share bag. It’s a combination of two very different confectionery giants. Haribo is a German family-owned business famous for its non-gum chewy sweets. Hubba Bubba is an American gum brand, part of the Mars Incorporated portfolio, known for its soft texture and distinctive ‘original’ flavour.
The concept pack uses Haribo’s familiar yellow and red branding, with a central window showing the sweets inside. The Hubba Bubba logo, in its well-known pink and blue typeface, sits prominently below the Haribo name. The sweets themselves appear to be bottle-shaped pieces in pink and blue, alongside what look like coiled ‘tapes’. This is a flavour profile entirely new to Haribo, whose UK range is dominated by fruit and sour fruit variants. Bubblegum flavour is common in confectionery but has never appeared in a major Haribo UK mix.
Haribo’s Sharing Formats
The share bag is Haribo’s home turf. The company’s UK presence is built on bags and tubs designed for passing around, a format this concept fits into perfectly. The current lineup is extensive, featuring the classic Haribo Starmix, Supermix, and Goldbears Sweets Sharing Bags. For those who prefer sour sweets, there are Tangfastics tubs and bags, as well as Balla Bites Zing and Rainbow Strips Zing.
While a gum-flavoured product would be a departure, brand collaborations are not entirely unprecedented for the company. The Ritter Sport Haribo bar is a fixture in many shops, mixing chocolate with Goldbears. But that’s a partnership with a chocolatier. A collaboration with another chewy sweet brand—especially one so strongly associated with a flavour Haribo doesn’t use—would be a completely different proposition. The range also includes seasonal items like the Haribo Advent Calendar and Elf Surprises, showing a willingness to move beyond the core product lines for limited runs.
What the real range looks like
Haribo’s current UK range is focused on sharing formats like the Starmix and Supermix Sweets Sharing Bags, alongside Tangfastics Sweets Tubs. They have also collaborated on the Ritter Sport Haribo bar. A Hubba Bubba flavour would represent their first crossover with a non-chocolate confectionery brand.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What flavour is Hubba Bubba?
- The classic Hubba Bubba flavour, launched in 1979, is known simply as ‘original’. It’s a sweet, distinctive bubblegum profile that the brand is built on. While other fruit variants exist, the mockup appears to focus on this signature pink gum flavour.
- Does Haribo make other brand collaboration sweets?
- Yes, Haribo has collaborated with other brands. The most prominent example in the UK is the Ritter Sport Haribo chocolate bar, which contains pieces of Goldbears. A crossover with a brand like Hubba Bubba would be a new kind of partnership for them.
- Is the Haribo Hubba Bubba mix real?
- No, this product is not real. The image is a Snackfish — a mockup created by the online design page UK Snack Attack. It is a concept piece and is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI