The Colin Brand
Colin the Caterpillar is more than just a cake. It’s an institution, a birthday party fixture since 1990, and a brand that has expanded into a sprawling product line. While the classic chocolate log cake remains the centrepiece, the name now adorns a vast range of M&S confectionery. You can buy Mini Colin the Caterpillar Cakes for individual portions, but the real growth has been in the sweet aisle.
The range is now huge. It includes soft-filled bites called Colin the Caterpillar Softies, chocolate-coated Speckles, and a whole collection of gummy sweets. Shoppers can find Colin the Caterpillar Fruit Gums, Cola Gums, Cherry Gums, and multiple sour versions like Sourtastic, Fruit Sours, and Sour Stomps. The branding even extends to party supplies, with Colin the Caterpillar Party Cups and a general Party Time range. It is a complete ecosystem.
A High Street Crossover
This new design proposes a collaboration between two of the UK’s most familiar high street names: Marks & Spencer and Costa Coffee. The concept places a mainstream coffee shop flavour, Caramel Latte, directly into the Colin format. This isn’t a completely unexpected move. Supermarket shelves are full of co-branded products, as companies leverage each other’s brand recognition to create novel items.
The mockup shows a standard Colin box, updated with Costa’s signature burgundy branding and logo. The flavour is described as a ‘Rich Coffee & Caramel cake’. It’s an idea that shifts the target demographic for Colin slightly, moving from a purely child-focused treat to something with more adult appeal. The accompanying caption from the creator reads, “M&S Colin the Caterpillar Costa Coffee Rich Coffee & Caramel cake! What a brew-tiful idea!”
What the real range looks like
The real M&S Colin the Caterpillar range is extensive, including the original cake, Mini Cakes, Softies, and Speckles. The majority of the line consists of gummy sweets like Fruit Gums, Cola Gums, Cherry Gums, and several sour variants. A coffee-flavoured cake would represent a significant departure, creating a more ‘adult’ flavour profile than anything currently in the range.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is in the real M&S Colin the Caterpillar range?
- The core of the range is the classic chocolate sponge roll cake. It also includes mini cakes, chocolate Softies, Speckles, and a very large variety of gummy sweets, including fruit, cola, cherry, and multiple sour versions.
- Have M&S and Costa Coffee collaborated before?
- While M&S Food halls are sometimes located near or next to Costa Coffee shops, a co-branded food product like this would be a new type of partnership for them. Major brand crossovers are common in UK supermarkets, but this specific pairing has not appeared on shelves.
- Is the Costa Coffee Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI