A Crossover for the Freezer Aisle
This concept proposes a significant brand crossover, pairing Wall’s Magnum with Unilever stablemate Lipton. The flavour is specific: Peach Iced Tea, one of Lipton’s most recognisable variants. It’s presented in Magnum’s most familiar supermarket format, a cardboard multipack box containing three individually wrapped ice creams. This isn’t a novelty single or a giant tub, but a core grocery item intended for the weekly shop.
The packaging uses the established design language of both brands. Magnum’s gold-and-brown colour scheme is present, but it’s overlaid with Lipton’s yellow and red logo, alongside imagery of sliced peaches and tea leaves. The mockup was shared online with the simple caption “Lipton Peach Iced Tea Magnums?! Yes please!”, suggesting an immediate, intuitive appeal for the combination. The idea positions itself within Magnum’s “Real Flavour Innovation Editions,” a sub-brand that signals a departure from the standard line-up.
Magnum’s Existing Peach Flavour
While a soft drink collaboration is a new angle, a peach-flavoured Magnum is not. The brand already produces and sells Magnum Signature Peach Ice Cream Sticks. This established product sits within the main range, meaning the company has already invested in the supply chain and flavour development for a peach variant. This Lipton concept, therefore, wouldn’t be a step into the unknown. It would be a branded twist on a profile they already offer.
The current Magnum range is built on a core of Classic, Almond, Mint, and White Chocolate. More recent additions like Salted Caramel and Double Raspberry have expanded the permanent line-up, showing a willingness to move beyond the original options. This Lipton Peach Iced Tea version would need to find its place alongside both the existing fruit flavours and Magnum’s own Signature Peach. It’s a direct competitor from within.
The Multipack Format
The choice of a 3-pack multipack is telling. This is Magnum’s standard format for its biggest sellers, seen with the Magnum Classic Ice Cream Sticks 3x100ml and others. It grounds the concept firmly in reality, eschewing the more niche formats Magnum also uses. The brand offers Magnum Minis, for those wanting a smaller portion of the Classic or Mint flavours, and also tubs, like the Magnum Double Salted Caramel Ice Cream Tub.
By presenting the Lipton flavour in the workhorse 3-pack, the design suggests it’s intended to be a mainstream, high-volume product rather than a limited-edition gimmick. This format is the backbone of Magnum’s presence in supermarket freezers. Placing a co-branded product here would be a significant statement, putting it on equal footing with long-standing staples like Magnum Almond and Magnum White Chocolate.
What the real range looks like
Magnum’s current UK range includes classics like Almond and White Chocolate, alongside fruit-led options like Double Raspberry. The brand already produces a Magnum Signature Peach, meaning this Lipton Iced Tea concept would be a co-branded addition to a flavour profile they already stock, rather than a completely new direction.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is in a classic Magnum ice cream?
- A standard Magnum Classic consists of vanilla ice cream covered in a thick layer of cracking milk chocolate. Other variants swap the ice cream flavour or the type of chocolate coating.
- Does Magnum already make a peach ice cream?
- Yes. The Magnum Signature Peach Ice Cream Sticks are part of the brand’s permanent range in the UK, featuring peach-swirled ice cream in a white chocolate shell.
- Are Lipton Peach Iced Tea Magnums real?
- No, this is a Snackfish. It is a design concept and a mockup created by the online page UK Snack Attack. It is not a real product and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI