A Cider and Ice Cream Crossover
A new design doing the rounds online proposes a significant brand crossover for the freezer aisle: the Kopparberg Mixed Fruit Magnum. The concept puts the popular Swedish cider brand’s best-selling flavour into the classic Magnum format, complete with cracking chocolate shell over a fruit ice cream core.
Presented in a standard three-pack multipack box, the design uses Kopparberg’s signature dark magenta branding alongside Magnum’s gold lettering. The image was posted with a simple caption: “Kopparberg Mixed Fruit Magnum! I need these in my freezer now!”. It’s a combination that pairs a premium, adult-focused ice cream with an equally adult-focused drink, suggesting a take-home treat rather than a corner-shop impulse buy.
The Magnum Range
This type of direct brand collaboration would be a new direction for Magnum. The brand’s current UK range is extensive but sticks to more traditional flavour territories. The core lineup includes Magnum Classic, Almond, and White Chocolate, with variations built around established dessert profiles like Mint, Salted Caramel, and Pistachio.
When Magnum uses fruit, it tends to be a single, distinct flavour rather than a blend. The current range features a Double Raspberry variant and the newer Signature Peach, both of which fit a classic patisserie-style profile. A partnership with a cider brand, especially one with a specific flavour blend like Kopparberg’s raspberry and blackcurrant, would be a major departure from this strategy. It moves Magnum from the world of desserts into the adjacent, but very different, world of alcoholic beverages.
What the real range looks like
The current Magnum range in the UK focuses on classic dessert and fruit flavours, including Mint, Almond, Salted Caramel, and Double Raspberry. A brand crossover with an alcoholic cider like Kopparberg would be a first, sitting far outside their established portfolio of chocolate, nut, and single-fruit variants.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is Kopparberg Mixed Fruit?
- Kopparberg’s Mixed Fruit cider is primarily a blend of raspberry and blackcurrant flavours. The Magnum concept would presumably translate this into a fruit-flavoured ice cream.
- Does Magnum make other alcohol-flavoured ice creams?
- Magnum does not currently have any alcohol-branded ice creams in its core UK stick range. Their innovation tends to focus on different types of chocolate, nuts, and fruit purees like peach and raspberry.
- Are Kopparberg Magnums real?
- No, this is a Snackfish. The Kopparberg Mixed Fruit Magnum is a mockup created by the online page UK Snack Attack and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI