A New Shape for Krispy Kreme
Krispy Kreme’s core offering has remained stable for decades. You can get an Original Glazed ring, or a filled doughnut like the Nutty Chocolatta or Lotus Biscoff. Beyond that, the brand offers limited-edition ranges, often in partnership with other confectioners. But the format is always the same: a ring, or a filled ball.
This new design imagines a complete departure from that model. The product here is ‘Doughnut Wedges’, presented in a box of eight triangular slices. The implication is that these are sections cut from a much larger ring doughnut, a format not currently sold by the company in the UK. The flavour, Frangipane & Cherry Jam Drizzle, borrows directly from the profile of a Cherry Bakewell tart. UK Snack Attack’s caption for the image kept it simple: “Frangipane & Cherry Jam Drizzle Krispy Kremes are a dream come true! Need this box.”
The Drizzle Naming Convention
While the wedge format is a novelty, calling out a ‘drizzle’ in the product name is a technique seen elsewhere in the food aisles, usually to highlight a premium finish. It’s a way of describing the texture and application of the topping, rather than just its flavour. The most prominent current examples come from Marks & Spencer, whose ‘Flip Dip’ range includes a Basil Dip with Pesto Drizzle and a Red Pepper Cream Cheese Dip.
Beyond food, product names that describe an action or feature are widespread and often eclectic. A quick look at current retail listings shows the word ‘Flip’ appearing on everything from a Gardman Flip Top Seed Feeder to a Clementoni Disney Baby Mickey Flip Phone. The category also includes Smidge Flip Straw Bottles and the Stanley Iceflow Bottle with a Flip Straw, demonstrating that a product’s functional gimmick is often its key marketing message.
What the real range looks like
The flavour name’s focus on a ‘drizzle’ is seen elsewhere in food retail, notably in the M&S Flip Dip range which includes a Basil Dip with Pesto Drizzle and a Red Pepper Cream Cheese Dip. The wider market for products with action-based names is eclectic, including everything from a Stanley Iceflow Bottle Flip Straw to a Clementoni Disney Baby Mickey Flip Phone.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour are the Krispy Kreme Wedges?
- The imagined flavour is Frangipane & Cherry Jam Drizzle. This combination of almond, icing and cherry is based on the classic British Cherry Bakewell tart.
- Are Krispy Kreme Wedges a real product format?
- No, Krispy Kreme’s standard UK range consists of ring doughnuts, filled doughnuts, and doughnut ‘bites’. Wedges pre-cut from a larger doughnut are not a format currently sold by the company.
- Are Frangipane & Cherry Jam Krispy Kremes real?
- No. This is a Snackfish — a mockup created by the online design page UK Snack Attack. It is a concept image and is not a real product sold anywhere.
More like this
- M&S Bakery Costa Caramel Macchiato Doughnuts
- M&S Pimm’s Colin the Caterpillar Summer Fruit Cake
- M&S Pumpkin Spice Latte Colin the Caterpillar Cake
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI