A New Shape for Krispy Kreme
Krispy Kreme’s core offering is built on two simple shapes: the Original Glazed ring and the filled doughnut. This new concept throws a third format into the mix. Doughnut Wedges.
Presented in a classic dozen box, the wedges are arranged in a circle, suggesting a tear-and-share or pizza-style approach to eating them. It’s a move away from the individual treat and towards a communal one. The pack retains the familiar green-and-white polka dot branding, but the product inside changes the entire dynamic. It’s a new idea.
A Divisive Flavour Combination
The flavour here is the main event. Marmite, the famously divisive yeast extract spread, has a long history of lending its uniquely savoury, salty tang to other products. It has appeared in crisps, peanut butter, and chocolate. Pairing it with cheese is a classic combination, but usually on toast or in a crisp, not on a sweet, glazed doughnut.
Krispy Kreme is known for its sweet collaborations, often with brands like Lotus Biscoff or Cadbury. A savoury partnership is a significant departure. The use of cheese, likely a cream cheese frosting to bridge the gap, is familiar territory for doughnut makers, but the addition of Marmite creates the central tension. The original creator’s caption asks the obvious question: “Sweet or savoury?”
What’s in a Flip
The use of the word “Flip” in the product name is interesting. In food, it often suggests a dual nature or a combination of two distinct elements. In the wider world of UK retail, the term appears on an incredibly broad range of items, many of which have nothing to do with food.
The word implies action or convenience. You can find it on a Gardman Flip Top Seed Feeder and a Locknlock Kitchen Caddy with a Flip Top Lid. It’s used for the mechanism on Smidge and Stanley branded Flip Straw Bottles. There’s even a Clementoni Disney Baby Mickey Flip Phone. The closest food comparison comes from M&S, whose Flip Dips feature a base dip with a drizzled topping, like Basil Dip with Pesto. For this doughnut, “Flip” seems to signify the switch, or flip, between a sweet base and a savoury top.
What the real range looks like
The ‘Flip’ in the name joins a surprisingly diverse range of UK products using the same word. The list includes M&S Flip Dips in Red Pepper & Cream Cheese and Basil with Pesto, but also extends to the Stanley Iceflow Bottle with Flip Straw, the Locknlock Kitchen Caddy with Flip Top Lid, and even a Clementoni Disney Baby Mickey Flip Phone. The Marmite Cheese Flip would be the first doughnut to use the term.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a Krispy Kreme Marmite Cheese Flip?
- It’s a conceptual product idea showing Krispy Kreme doughnuts presented as wedges. The flavour combines the sweetness of a doughnut with a savoury Marmite and cheese topping.
- Are Krispy Kreme and Marmite collaborating?
- There has been no official announcement of a collaboration between Krispy Kreme and Marmite. This product image is a concept design and does not represent a real item.
- Are Krispy Kreme Marmite Cheese Flip Doughnuts real?
- No, this is a Snackfish. The Krispy Kreme Marmite Cheese Flip is a mockup created by the design page UK Snack Attack and it is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI