A Major Brand Collision
This concept proposes a sweet-aisle crossover of significant proportions: a Haribo sharing bag filled with Rowntree’s Fruit Pastilles. The mockup, presented as a limited edition, places one of the UK’s most established sweets inside the packaging of its biggest German rival. For decades, Haribo and Rowntree’s (now owned by Nestlé) have competed for the same shelf space, making any official collaboration between the two giants seem almost unthinkable.
The design itself is a seamless blend of both brands’ visual identities. It uses Haribo’s familiar bag shape, complete with the gold rim and smiling bear mascot. But the colour scheme shifts to the iconic blue and yellow associated with Fruit Pastilles, whose classic logotype is featured prominently. The image suggests the bag contains standard Fruit Pastilles, rather than a Haribo-style gummy interpretation. It raises the question of what such a product would actually be: a simple co-branding exercise or a genuine fusion of textures and recipes.
Haribo’s Real-World Collaborations
While a partnership with a direct competitor like Nestlé is unlikely, Haribo is not entirely new to brand collaborations. The most prominent example currently available in the UK is the Ritter Sport Haribo bar, which embeds miniature Goldbears into milk chocolate. This proves the company is willing to work with other German brands to create novel products. The brand’s core identity, however, remains its own extensive range of mixed bags.
The sharing bag format is Haribo’s heartland. The current UK lineup is dominated by bags like Starmix, Supermix, and Goldbears, alongside the sour Tangfastics mix. These are often sold in multiple sizes, from single-serve packets to large sharing tubs. The range also includes more specific textures and flavours, like the chewy Balla Bites Zing and Rainbow Strips Zing. This proposed Fruit Pastilles bag would theoretically sit alongside the established mixes, but as the first to feature a product Haribo does not manufacture itself.
What the real range looks like
Haribo’s genuine UK range is built around sharing bags of its own mixed sweets, including the flagship Starmix, Supermix, and Tangfastics varieties. The company does have a precedent for collaboration with the Ritter Sport Haribo chocolate bar. This fictional Fruit Pastilles edition would be a radical extension of that idea, bringing a direct competitor’s product into the Haribo sharing bag format.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- Are Haribo and Fruit Pastilles made by the same company?
- No, they are major competitors. Haribo is a German family-owned company. Fruit Pastilles were created by Rowntree’s in the UK and are now owned by the Swiss multinational corporation Nestlé.
- What is the Ritter Sport Haribo bar?
- It’s a genuine product resulting from a collaboration between two German brands. It is a square bar of Ritter Sport milk chocolate that contains mini Haribo Goldbears, combining a crunchy chocolate with a chewy gummy.
- Is the Haribo Fruit Pastilles sharing bag real?
- No, this product does not exist. This is a Snackfish — a mockup of a fictional product created by the digital artist UK Snack Attack for entertainment. It is not on sale and was not produced by Haribo or Nestlé.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI