An Unconventional Crossover
The image presents a familiar sight: the classic Magnum 3-pack multipack box. The format is standard. The branding, however, is not. This concept proposes a partnership between the ice cream giant and Aunt Bessie’s, the frozen food staple best known for its Yorkshire puddings and roast potatoes.
The flavour is Gravy & Roast Potato. It’s a jarring combination for a brand built entirely on indulgent, sweet profiles. The idea positions itself as the final course of a Sunday dinner, borrowing its components from the main event. It is a bold pitch. The caption that accompanied the original image asked whether it was ‘the ultimate Sunday dinner dessert or a step too far?’.
The Real Magnum Range
Looking at the current Magnum lineup in UK supermarkets shows just how radical this concept is. The brand’s range is extensive but cohesive. It operates within very clear boundaries. The core of the range consists of Magnum Classic, Magnum White Chocolate, Magnum Almond, and Magnum Mint.
From there, the variations are all logical extensions of a dessert theme. The brand offers more intense versions like Magnum Double Raspberry and a Double Salted Caramel, the latter also available as a tub. Standalone Salted Caramel and Signature Peach sticks provide fruity and confectionary-led alternatives. For different portion sizes and dietary needs, there are Magnum Mini sticks in Classic and Mint, as well as a Magnum Vegan Classic. Every single product is unambiguously a dessert. There is no savoury element anywhere in sight.
A Flavour Without a Category
A Gravy & Roast Potato Magnum wouldn’t just be a new flavour. It would be a new category entirely. It has no precedent in the brand’s history or its current strategy. Magnum’s identity is built on cracking chocolate and velvety ice cream in established combinations like chocolate, raspberry, mint, and caramel.
This concept swaps out fruit and confectionary for root vegetables and meat stock gravy. It takes the context of a hot dinner and applies it to a frozen snack. While brands do experiment with limited editions, they almost always remain within their core category. This one doesn’t. It sits completely alone.
What the real range looks like
The genuine Magnum range is entirely dessert-focused, including variants like Magnum Classic, Magnum Almond, Magnum Double Raspberry, and Magnum Vegan Classic. The fictional Gravy & Roast Potato flavour would be the only savoury product in a line-up defined by sweet ingredients like chocolate, fruit, and caramel.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the new Magnum concept?
- The fictional flavour is Gravy & Roast Potato, imagined as a brand crossover between Magnum and Aunt Bessie’s.
- Is this an official partnership with Aunt Bessie’s?
- No. The product is a concept and does not represent a real collaboration between the two brands.
- Is the Gravy & Roast Potato Magnum real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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- Baileys Irish Cream Magnum: A New Crossover Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI