The 200g Cheese Pillar
A new concept image suggests a significant change of format for the lunchbox staple, Babybel. The design shows a 200g ‘Pillar’ of the soft cheese, wrapped not in the familiar wax shell but in a red plastic sleeve with a ‘Zip-Peel’ tab running down its length. This is a substantial departure from the net bags of small, individual cheese rounds that define the brand in the UK market.
The proposed flavour, Smoky Sweet Chilli, positions the cheese firmly in the savoury snack category popularised by crisps and dipping sauces. This profile, combining gentle heat with a sugary, smoky base, is a mainstream choice for many UK food brands, but a new direction for Babybel. The packaging retains the brand’s iconic red and white colour scheme and friendly typeface, but the larger, shareable format suggests a different use case, perhaps for slicing onto crackers or using as an ingredient rather than an on-the-go snack.
An Eclectic Market Position
Placing this product in the current retail landscape is a challenge. While the flavour is common, the format is not. The most closely related products from a naming or format perspective are an unexpectedly diverse group. For example, M&S sells a ‘Flip Dip’ range which includes a Red Pepper Cream Cheese Dip and a Basil Dip with Pesto Drizzle. These share a conceptual space as flavoured dairy products, but that’s where the comparison ends.
The search for similar ‘Flip’ products surfaces an even stranger list, including the Gardman Flip Top Seed Feeder for birds, a Clementoni Disney Baby Mickey Flip Phone toy, and a range of Smidge and Stanley branded ‘Flip Straw’ water bottles. In this context, a cheese pillar is an outlier. It doesn’t fit neatly into any established category, occupying a space somewhere between a block of cheddar and a soft cheese spread.
What the real range looks like
The list of comparable ‘Flip’ products is eclectic, ranging from M&S Flip Dips like Red Pepper Cream Cheese and Basil with Pesto to the Gardman Flip Top Seed Feeder and various ‘Flip Straw’ water bottles. A Smoky Sweet Chilli flavour would align with the snack-food end of this unusual spectrum.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a Babybel Zip-Peel Cheese Pillar?
- It’s a conceptual format for Babybel cheese, imagined as a large 200g cylinder with a peelable plastic wrapper. This is different from the small, wax-covered Babybel rounds currently sold in shops.
- Does Babybel make a sweet chilli flavour?
- No, the existing Babybel range in the UK focuses on milder varieties such as Original and Light. A Smoky Sweet Chilli flavour would be a completely new addition for the brand.
- Is Smoky Sweet Chilli Babybel real?
- No, this product does not exist. It is a Snackfish — a mockup created by the design page UK Snack Attack — and is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI