An Obvious Crossover
Some brand collaborations feel inevitable. This mockup, featuring a Nutella-themed Colin the Caterpillar, is one of them. It proposes a meeting of two giants: the Marks & Spencer birthday cake institution and the world’s most famous chocolate hazelnut spread. The idea is so straightforward that many will be surprised it doesn’t already exist.
The image shows a box of sponge cakes, not the classic caterpillar log. It adopts Nutella’s familiar red, white, and brown branding, replacing Colin’s usual green packaging. The caption that accompanied the image was simple and to the point: “Nutella Colin the Caterpillar. That hazelnut spread would be incredible!”
The Colin Empire
The core Colin the Caterpillar cake is just the beginning of a sprawling M&S product line. The brand has expanded far beyond the single birthday cake format into a huge range of confectionery and partyware. The sweets aisle alone contains numerous Colin spin-offs. There are Colin the Caterpillar Softies, Fruit Gums, Cola Gums, and Cherry Gums.
For those who prefer sour sweets, M&S offers Colin the Caterpillar Sourtastic, Sour Stomps, and Fruit Sours. The range also includes smaller baked goods like Mini Colin the Caterpillar Cakes, as well as shareable tubs of Speckles. To complete the theme, you can also buy Colin-branded Party Cups and a selection box called Party Time. This constant innovation makes a new flavour variant seem entirely plausible.
A Different Format
This concept doesn’t propose a new flavour for the main, long Colin cake. Instead, it’s presented as a box of what look like individual sponge cakes. This format is a slight departure from the current range. While M&S does sell Mini Colin the Caterpillar Cakes, they are usually sold in packs of five, each a perfect miniature of the original log.
The box in the mockup seems closer in spirit to something like Mr Kipling’s French Fancies or Cadbury’s Mini Rolls. It suggests a grab-and-go treat rather than a centrepiece cake, positioning it as an everyday snack. This would be a new territory for Colin, moving the brand even further into the lunchbox and impulse-buy market.
What the real range looks like
The real M&S Colin the Caterpillar range is vast, including the original cake, Mini Colin the Caterpillar Cakes, and a wide variety of sweets like Fruit Gums, Sourtastic, and Cola Gums. A Nutella edition would likely sit alongside the core cake and Mini Cakes as a premium, co-branded flavour.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Nutella Colin the Caterpillar?
- Based on the packaging, the concept is for a Colin the Caterpillar sponge cake that incorporates the famous Nutella chocolate hazelnut spread.
- Is this an official Marks & Spencer product?
- The Colin the Caterpillar brand belongs to Marks & Spencer. This design uses the official branding and logos of both M&S and Nutella, but it is a concept piece.
- Is the Nutella Colin the Caterpillar cake real?
- No, this is a Snackfish. It is a mockup created by the digital artist UK Snack Attack. The product is not manufactured by M&S and is not available to buy anywhere.
More like this
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- Mr Kipling Cherry Bakewell Doughnuts Spotted in M&S
- M&S Kinder Doughnuts Concept Goes Viral
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI