A Galactic Makeover
Another day, another Colin concept. This one brings the M&S mascot together with a classic from the Mars portfolio: Milky Way. The mockup presents a “sponge cake box,” a format which implies individual portions rather than the full-sized celebration cake. Think less party centrepiece, more shareable treat.
The packaging is the main event here. It swaps Colin’s signature vibrant green for the deep, star-dusted blue of a Milky Way wrapper. The familiar friendly face and Colin the Caterpillar logo are still present, but they’re set against a galactic background. It’s a simple, effective visual mashup that instantly communicates the idea.
The Modern Colin Range
The Colin the Caterpillar brand has become a sprawling empire. The original chocolate log cake is just one part of a much larger picture now. While the full-size M&S Colin the Caterpillar Cake and the M&S Mini Colin the Caterpillar Cakes are still the anchors, the range has pushed hard into confectionery, moving far away from its bakery origins.
A trip down the sweet aisle will reveal M&S Colin the Caterpillar Softies, his chocolate face in a bag of Speckles, and a vast array of gummy sweets. The sheer variety is something to behold. There are Colin the Caterpillar Cola Gums, Fruit Gums, and Cherry Gums. Then there’s the sour selection: M&S Colin the Caterpillar Sourtastic, Fruit Sours, and Sour Stomps. It’s a huge portfolio. For a brand that started as a single cake, it’s a remarkable expansion.
A Return to Chocolate
In the context of that sprawling range, a Milky Way edition would represent a strategic shift. It’s a move back towards Colin’s core identity. It is all about the chocolate. A UK Milky Way bar has only two components: a light, fluffy, malted nougat centre and a milk chocolate coating. Colin’s cake is similarly straightforward, built from chocolate sponge, chocolate buttercream, and a solid chocolate shell for the face and feet.
This proposed combination doesn’t involve the fruit flavours or sour coatings that define so much of the modern Colin sweet range. It’s an evolution of the cake itself, staying firmly within the chocolate category. Compared to Sourtastic strips, it feels like a very conservative idea. It’s a simple concept, executed cleanly.
What the real range looks like
The official M&S Colin the Caterpillar range includes the original cake, Mini Colin Cakes, and a huge variety of sweets like Colin the Caterpillar Softies, Speckles, Cola Gums, Sourtastic, Sour Stomps, and Cherry Gums. A Milky Way edition would be a new chocolate-based cake variant, sitting alongside the core cake products rather than the many fruit-flavoured sweets.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is in a UK Milky Way bar?
- A UK Milky Way bar consists of a light, whipped nougat centre covered in milk chocolate. This differs significantly from the US version, which includes a layer of caramel and is equivalent to the UK’s Mars Bar.
- How many Colin the Caterpillar products are there?
- The M&S range is extensive and changes over time. Beyond the main cake, it includes mini cakes, Party Cups, and a wide array of confectionery like Softies, Fruit Gums, and various sour sweets.
- Is the Milky Way Colin the Caterpillar cake real?
- No, this is not a real product. It is a Snackfish — a fictional product mockup created by the design page UK Snack Attack — and is not available to buy from M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI