A Three-Way Collaboration
A new design doing the rounds online proposes a collaboration that few would have predicted. The product is a multipack of M&S Cheese & Onion Walkers Doughnuts. The mockup shows four doughnuts in a clear bakery bag, the kind familiar from supermarket aisles. It is a straightforward format.
The branding, however, is not. It pulls together the M&S Foodhall logo, the classic Walkers crisps wordmark, and the iconic blue of their cheese and onion flavour. The doughnuts themselves look like standard jam doughnuts, but dusted with a savoury orange powder rather than sugar. It is a very specific visual.
The Savoury Doughnut Trend
Savoury doughnuts are not a new invention, though they remain on the fringes of the mainstream UK bakery scene. While sweet toppings and fillings dominate, specialist bakeries and food markets have long experimented with less conventional ideas. Doughnuts topped with bacon, filled with cheese, or infused with herbs have all found a niche audience.
The format is versatile. This concept simply takes that idea and applies it to one of the most recognisable savoury flavours in the country. It shifts the savoury doughnut from a gourmet curio to a mass-market proposition. It’s a big leap.
An Iconic Crisp Flavour
The choice of flavour is the key element here. Walkers Cheese & Onion is less a specific product and more a national institution. It is one of the UK’s bedrock crisp flavours, a default choice for decades. The flavour profile is unmistakable.
Applying it to a completely different food format, particularly a traditionally sweet one like a doughnut, creates an immediate and powerful contrast. The idea hinges entirely on the instant recognition of that specific blue packaging and the flavour it represents.
Frequently asked questions
- What are M&S Cheese & Onion Walkers Doughnuts?
- This is a concept for a savoury doughnut combining the M&S brand with the flavour of Walkers Cheese & Onion crisps. The image shows a four-pack of classic doughnuts with a savoury dusting.
- Is this a sweet or savoury snack?
- This is imagined as a savoury snack. While doughnuts are usually sweet, this concept places the classic bakery item in a savoury context using a popular crisp flavour.
- Are M&S Cheese & Onion Doughnuts real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. Marks & Spencer and Walkers have not produced this item.
More like this
- Nutella Colin the Caterpillar Sponge Cake Box Concept
- Milky Way Colin the Caterpillar Cake Box Imagined
- Mr Kipling Cherry Bakewell Doughnuts Spotted in M&S
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI