A Famous Mint Crossover
A new design doing the rounds on social media proposes a very specific, and very British, take on the Magnum. The image shows a classic 3-pack multipack box, but decorated in the familiar dark green and black livery of the After Eight mint thin. The concept places the two brands side-by-side, suggesting a product that borrows from both: the format of a premium ice cream stick and the flavour profile of the wafer-thin dinner mint.
The packaging is simple and direct, blending the Magnum ‘M’ seal with the ornate clock logo synonymous with After Eight. It’s a combination that makes immediate sense. After Eight has a singular, well-defined identity that requires little explanation: dark chocolate encasing a peppermint fondant centre. Applying that to an ice cream is a logical next step, and the mockup was posted with the straightforward caption, “Limited Edition After Eight Magnums! Would you grab a box?”.
The Existing Mint Magnum
The obvious point of comparison here is Magnum’s own mint variant. A Magnum Mint Ice Cream Stick is already a permanent fixture of the UK freezer aisle, available in both standard and mini sizes. That product, however, is a much broader proposition: mint-flavoured ice cream covered in standard milk chocolate. An After Eight edition implies a more refined flavour profile.
The key differences would be the components. The After Eight brand is built on the combination of strong peppermint fondant and thin, crisp dark chocolate. A faithful crossover would presumably swap Magnum’s milk chocolate shell for a dark one and use a peppermint-specific ice cream core, rather than a generic mint. This would place it in a different category entirely, aiming for the distinct, sharp flavour of the original thin rather than the sweeter, creamier profile of the existing Magnum Mint.
The Magnum Freezer Aisle
The current Magnum range is a mix of reliable classics and more adventurous limited runs. Core products like Magnum Classic, White Chocolate, and Almond are constants, but the brand also accommodates fruitier and more complex flavours. The lineup currently includes a Double Raspberry variant and even a Signature Peach ice cream.
An After Eight version would fit neatly into this structure. It isn’t as foundational as the Classic or Almond, but it has a clearer identity than a seasonal fruit flavour. It would sit comfortably alongside other specific profiles like Salted Caramel or Pistachio. It represents a well-understood flavour combination with a multi-generational audience, making it a plausible candidate for a limited edition release.
What the real range looks like
Magnum already produces a Magnum Mint Ice Cream Stick, which uses mint ice cream and a milk chocolate shell. This After Eight concept would logically use a more specific peppermint fondant flavour and dark chocolate, distinguishing it from the existing product. It would join a diverse range that includes Magnum Almond, Magnum Pistachio, Magnum Double Raspberry, and Magnum Signature Peach.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour would an After Eight Magnum be?
- Based on the branding, an After Eight Magnum would feature a peppermint fondant-flavoured ice cream core covered in a dark chocolate shell, replicating the taste of the classic mint thin.
- Doesn’t Magnum already sell a mint ice cream?
- Yes, the current Magnum range includes Magnum Mint Ice Cream Sticks and a mini version. That product uses a general mint flavour and a milk chocolate shell, whereas the After Eight concept suggests a more specific peppermint and dark chocolate combination.
- Are After Eight Magnums a real product I can buy?
- No, this product is a Snackfish. The image is a conceptual mockup created by the online page UK Snack Attack and is not a real ice cream sold in any shops.
More like this
- Magnum Jammy Dodger Ice Cream: A New Crossover Concept
- Magnum Barr Irn-Bru White Chocolate Ice Cream Concept
- Haribo Twister Mix Reimagines an Ice Lolly as a Gummy
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI