A Classic Pudding Flavour
The flavour here is Apple & Blackberry Crumble. It is one of the most traditional British puddings. This concept puts that warm, baked-fruit profile into a soft, foam-based sweet. It’s a very different idea for the brand.
The pack positions it as part of a new sub-range, the ‘Real Mix Innovation Editions’, a line which doesn’t currently exist. This branding suggests a move towards more complex, food-inspired recipes. That would be a significant shift away from the brand’s usual territory of classic sweet-shop flavours and ice lolly co-brands.
The Official Range
The current Squashies lineup sticks to safer ground. The core products are the Original, which combines Drumstick and Refreshers flavours, along with Bubblegum, and Strawberry Cream. These are all pure confectionery flavours, familiar and direct. Then there’s the Swizzels Squashies Sour Cherry Apple, which taps into the persistent demand for sour sweets.
The range does get slightly more adventurous with its freezer-aisle tie-ins. The brand produces Squashies based on general Ice Cream flavours and also the classic fruit-and-ice-cream Splits Lollies. These show Swizzels is willing to borrow profiles from other product categories. But both are still firmly in the world of cold, summery treats.
From Sweet Shop to Dessert Course
A crumble-flavoured sweet is a very different proposition. It’s a hot pudding. It has notes of pastry, baked fruit, and maybe cinnamon or oats. This is a flavour profile you’d normally find in a yogurt, a biscuit, or a premium chocolate bar, not a bag of foam sweets. The existing lolly-themed variants are still, fundamentally, sweets based on other sweets.
This concept crosses a significant boundary. It’s taking Squashies from the pick-and-mix counter to the dessert menu. The jump is considerable. It would be the first product in the range that isn’t based on a fruit, a classic sweet, or an ice lolly.
What the real range looks like
The actual Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. The invented Apple & Blackberry Crumble flavour would be a departure, moving away from simple sweet and lolly profiles into the more complex category of baked desserts.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are soft foam and jelly sweets produced by the British confectionery company Swizzels Matlow. They are essentially soft, ‘squashy’ versions of their classic hard sweets like Drumstick Lollies and Refreshers.
- What other flavours do Squashies come in?
- The main range includes the Original (Drumstick & Refresher), Bubblegum, Strawberry Cream, and Sour Cherry Apple. There are also variants based on freezer aisle treats, including Ice Cream and Splits Lollies.
- Are Apple & Blackberry Crumble Squashies real?
- No, this is a Snackfish. It is a mockup created by the online design page UK Snack Attack and is not a real Swizzels product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI