A Drinks Brand Crossover
The confectionery world has seen its share of drinks brand collaborations, from lemonade-flavoured chocolate to cola bottle gums. The latest concept to surface online proposes a partnership between two very different, but equally distinct, British brands: M&S Percy Pig and Cawston Press.
The product imagined is a 170g sharing pouch of Percy Pigs flavoured with Cawston Press’s best-known sparkling juice, Rhubarb. This moves Percy into a more specific, tart flavour profile than his usual mixed-fruit territory. The pack design merges Percy’s familiar pink branding with the distinctive green and illustrative style of Cawston Press, placing the drinks brand’s logo front and centre.
The Current Percy Pig Line-Up
The official Percy Pig range has expanded significantly over the years, but the core innovation has tended to focus on format and friends rather than dramatic flavour shifts. The central multi-fruit flavour, a blend of raspberry, strawberry, cherry and grape, remains the standard across most of the line.
Today, the M&S shelf includes the classic M&S Percy Pig Fruit Gums alongside M&S Percy Pig Pals, which adds cow and sheep shapes to the bag. Variations in size are covered by M&S Large Percy Pig Fruit Gums and the smaller M&S Percy Pig Piglet Fruit Gums. For occasions, there are M&S Percy Pig Party Time sweets with sprinkles and M&S You Give Me Butterflies Fruit Gums. A dietary option, M&S Percy Pig Original Veggie Fruit Gums, also exists. A single-flavour edition like rhubarb, especially one co-branded with an external company, would represent a major strategic departure for the M&S icon.
Cawston Press Rhubarb
On the other side of the proposed partnership is a flavour with a very defined identity. Cawston Press’s Sparkling Rhubarb is one of its signature drinks, made with pressed rhubarb, apple juice, and sparkling water. It is known for not being overly sweet and for retaining the authentic, sharp character of the fruit.
Unlike the generic ‘fruit flavour’ of many sweets, this collaboration would tie Percy to a very particular taste profile. The drink’s credentials—made with pressed juice, no added sugar, no concentrates—are a core part of its brand identity, and the mockup’s packaging seems to borrow that premium, natural-ingredient feel.
What the real range looks like
The current M&S range focuses on format variations like Percy Pig Pals and Large Percy Pig, all built around a consistent multi-fruit gum flavour. The listed variants include Party Time, Veggie, and Piglet versions. A specific, sharp rhubarb edition would be a rare flavour-led departure from the established line-up.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The classic Percy Pig flavour is a unique blend of raspberry, strawberry, cherry, and grape fruit juices. This combination creates the signature taste that defines most of the product line.
- Is Cawston Press Rhubarb a real drink?
- Yes, Cawston Press Sparkling Rhubarb is a real and popular soft drink in the UK. It’s known for being made with pressed fruit juice rather than concentrates.
- Are Cawston Press Rhubarb Percy Pigs a real product?
- No, this product is not real. It is a Snackfish — a fictional concept product imagined and designed by the online creative page UK Snack Attack. It is not available to buy from M&S or any other retailer.
More like this
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- Haribo Black Jacks Share Bag: A Classic Sweet Concept
- Percy Pig Fruit Pastilles Idea Sparks Debate
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI