A Dual Flavour Concept
A new concept for the M&S mascot cake, Colin the Caterpillar, has surfaced online, proposing a combination of two powerhouse flavours: Lotus Biscoff and Nestlé’s Caramac. The design shows Colin’s familiar packaging updated with the distinctive branding of both, suggesting a version that would incorporate the caramelised biscuit spread and the flavour of the cult-favourite caramel bar.
The choice of flavours is very specific. Biscoff has become a near-permanent fixture in new product development, appearing in everything from ice cream to cheesecake. Caramac, on the other hand, was discontinued by Nestlé in late 2023 after 64 years, prompting a significant public reaction. This pairing merges a current market leader with a recently departed nostalgic favourite, creating a plausible, if ambitious, special edition.
The Current Colin Range
The official Colin the Caterpillar line-up from M&S is already extensive, but it has never included a dual-branded flavour crossover of this kind. The core product remains the original Colin the Caterpillar Cake and its smaller counterpart, the Mini Colin the Caterpillar Cakes. Beyond the flagship cake, the brand has expanded primarily into confectionery and party supplies.
The sweets range is substantial, including Colin the Caterpillar Softies, Speckles, Cola Gums, Fruit Gums, Sour Stomps, Cherry Gums, and Fruit Sours. This shows a clear strategy of using the Colin character and face across a wide variety of pocket-money sweets with different textures and flavour profiles, from soft jellies to sour-coated gums. The branding also extends to non-edible items like Colin the Caterpillar Party Cups and Paper Plates, solidifying his status as a complete party theme. The ‘Party Time’ pack bundles several of these items together.
What the real range looks like
The real M&S Colin the Caterpillar range focuses on the original cake, mini cakes, and a wide variety of spin-off sweets like Fruit Gums, Sour Stomps, and Softies. A Biscoff & Caramac Edition would be the first major brand crossover for the cake itself, a significant departure from the current product strategy which keeps flavours in-house.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What was Caramac?
- Caramac was a caramel-flavoured confectionary bar created by Mackintosh’s and later produced by Nestlé. It was known for its distinctive golden colour and sweet, buttery taste, but contained no cocoa. Nestlé announced its discontinuation in November 2023.
- Is Colin the Caterpillar just a cake?
- No, the brand extends far beyond the original celebration cake. The official M&S range includes Mini Colin Cakes, various sweets like Softies and Cola Gums, and even themed party supplies such as paper plates and cups.
- Is the Biscoff & Caramac Colin the Caterpillar cake real?
- No. This is a Snackfish; the image is a mockup created by the online creative page UK Snack Attack. The product is not made by M&S and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI