An Unlikely Coating
A mint chocolate Flake seems like an obvious idea. Cadbury has a long history with mint, and it’s a classic combination. This new concept, however, adds a layer of complexity. It isn’t a mint-flavoured Flake. It is a classic Flake dipped in a layer of mint chocolate.
The caption that ran with the image declared it “pure genius!”. It’s certainly ambitious. The entire point of a Flake is its structural chaos. It is the most delicate, crumbly chocolate bar on the market, a property Cadbury has always presented as its core strength. Adding a solid outer shell fundamentally changes the product. It becomes something else entirely. It becomes a problem to be solved.
The Flake Format
The closest existing product is, of course, the Twirl. A Twirl is essentially two small Flake-style bars contained within a solid tube of Dairy Milk chocolate. This keeps the mess contained and provides a different eating experience. A dipped Flake would offer a similar combination of textures. You get the solid snap of a coating, then the collapse of the folded chocolate inside.
But the visual here is of a full-size, rippled Flake bar, simply enrobed. The engineering required to dip a bar this famously friable, without it disintegrating into the vat, is considerable. Any innovation in the Flake format has to contend with this unique manufacturing challenge. It explains why the bar itself has remained almost unchanged for decades. It is difficult to alter.
What the real range looks like
The actual Cadbury Flake range in the UK is very narrow. It consists of the standard Flake Chocolate Bar (usually in a multipack), the Cadbury Flake Ice Cream, and the Cadbury Flake Chocolate Dessert pot. A Dipped Mint Flake would represent the first significant flavour innovation for the bar format in many years.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Cadbury Dipped Mint Flake?
- It is a design concept for a new chocolate bar. The image shows a standard Cadbury Flake, known for its crumbly texture, which has been dipped in a layer of green, mint-flavoured chocolate.
- Does Cadbury make other mint chocolate bars?
- Yes, Cadbury has several mint chocolate products in its wider portfolio, though none in the Flake range. The most common is the Cadbury Dairy Milk Mint bar, which contains mint-flavoured crystals.
- Is the Cadbury Dipped Mint Flake a real product?
- No, this product is not real. The Dipped Mint Flake is a Snackfish — a fictional product concept imagined and designed by the creative page UK Snack Attack. It is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI