Two Icons Combined
The Cadbury Flake is defined by its structure. It is, famously, the crumbliest, flakiest milk chocolate, a texture so delicate that attempts to create a bar for dipping have resulted in entirely separate products. Terry’s Chocolate Orange, meanwhile, is the opposite. It is a solid, hefty sphere of chocolate segments, designed to be broken apart with a satisfying thwack. Its identity is pure flavour: that unmistakable, potent hit of orange oil.
A new mockup shared online proposes a fusion of these two profoundly different confectionary experiences. The image shows a classic Flake bar, but its wrapper has been completely redesigned in the familiar blue and orange of the Terry’s brand. The concept is simple and direct: a standard, delicate Flake infused with the flavour of a Chocolate Orange. It’s a straightforward brand crossover that raises interesting questions about how each brand’s core identity would translate.
The Modern Flake Range
For a bar that has been a staple for over a century, the core Flake has seen remarkably few flavour variations in the UK. Cadbury’s strategy for the brand has tended towards format extension rather than flavour innovation. The most prominent examples are found in the chilled and frozen aisles, not the chocolate shelves. The Cadbury Flake Ice Cream cone is a permanent fixture of freezer cabinets, while the Cadbury Flake Chocolate Dessert pot offers a smoother, spoonable version of the experience.
The original bar remains the anchor of the brand, sold primarily in single sticks and multipacks. There have been occasional limited editions and variations in other markets, but the UK version has remained steadfastly itself. This makes the idea of a co-branded flavour, particularly one with a non-Cadbury entity, a significant conceptual departure. It moves the product from a textural showcase into the competitive arena of flavoured chocolate bars, a space where its sibling Dairy Milk usually dominates.
A Cross-Company Concept
This isn’t an internal brand mashup. Cadbury is owned by Mondelez International, while Terry’s has been part of the French confectionery group Carambar & Co. since 2017. Any real-world collaboration would require a partnership between two major, competing manufacturers. While not impossible, such crossovers are rare.
The flavour profile, however, is a proven winner. Chocolate orange remains one of the UK’s most popular combinations, and both brands have immense standalone recognition. The mockup relies on that immediate understanding, borrowing the visual language of one to flavour the other. The caption that accompanied the image was simply: “A Limited Edition Flake + Terry’s Chocolate Orange? Yes please!”
What the real range looks like
The current Cadbury Flake range focuses on format, not flavour. It includes the Cadbury Flake Ice Cream, the Cadbury Flake Chocolate Dessert, and the original Cadbury Flake Chocolate Bar Multipack. A Terry’s Chocolate Orange version would represent the first major flavour crossover for the core UK bar.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Terry’s Chocolate Orange Flake?
- It’s a design concept for a fictional product. The idea is to combine the delicate, crumbly texture of a Cadbury Flake chocolate bar with the classic orange flavour of a Terry’s Chocolate Orange.
- Has Cadbury ever released a flavoured Flake bar?
- The classic Cadbury Flake bar has remained largely unchanged in the UK. Cadbury’s brand extensions have typically involved putting Flake into other formats, such as the Flake Ice Cream and Flake Chocolate Dessert, rather than adding new flavours to the bar itself.
- Is the Terry’s Chocolate Orange Flake a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the online graphic design page UK Snack Attack. It is a piece of concept art and is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI