A Cross-Brand Button
This design proposes a significant partnership. It merges Cadbury Dairy Milk with Rowntree’s Fruit Pastilles. The two brands are cornerstones of the UK confectionery market, but they are owned by direct competitors. Cadbury belongs to Mondelēz International, while Rowntree’s is a Nestlé brand. A real-world collaboration would be a major industry event.
The mockup itself is straightforward. It places the familiar Fruit Pastilles logo and rainbow colouring onto a classic purple Dairy Milk Buttons share pouch. The image of the product shows chocolate buttons with small, colourful pieces suspended inside, suggesting the texture of the classic fruity jellies. The caption that accompanied the image was simple and direct: “Cadbury Dairy Milk Fruit Pastilles buttons! We need these now!”
The Real Cadbury Range
While a sweet-filled button seems like a logical next step, Cadbury’s actual brand extensions have moved in very different directions. The company’s licensing focuses heavily on the bakery and frozen aisles. This is where the innovation budget seems to go.
The current product list is extensive. It includes chilled desserts like Cadbury Pots of Joy, and a whole range of baked goods such as the Cadbury Fudge Cake Bars, Cadbury Honey Comb Roll, and Cadbury Snack Shortcake. In the freezer section, you’ll find Cadbury Boost Ice Cream and Cadbury Flake Ice Cream tubs. These products show a strategy of placing the Cadbury brand on established formats outside of simple chocolate bars. Compared to a cake or ice cream tub, a new type of button seems almost restrained.
The Buttons Format
Buttons have been a core Cadbury product since 1960. Their appeal is their simplicity: they are just small, flat discs of Dairy Milk chocolate. Most variations over the years have kept to this formula, focusing on different flavours of chocolate like orange or white, or adding simple caramel fillings.
Introducing a chewy, multi-flavoured sweet from another manufacturer would be a big departure. It changes the fundamental texture. Buttons are about smooth, melting chocolate. Fruit Pastilles are defined by their chewiness and sugar coating. Combining them presents a genuine manufacturing puzzle, quite different from just producing a new ice cream flavour.
What the real range looks like
The current Cadbury range is surprisingly diverse, extending far beyond the confectionery aisle. It includes frozen products like Cadbury Boost Ice Cream, baked goods such as Cadbury Honey Comb Roll and Fudge Cake Bars, and chilled desserts like Pots of Joy. A fruit-chew-filled button would be a new direction, sitting apart from the brand’s current licensing focus on cakes and ice cream.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury making Fruit Pastilles Buttons?
- There has been no official announcement from Cadbury or its parent company Mondelēz International about a collaboration with Rowntree’s. As Rowntree’s is owned by rival company Nestlé, such a partnership is highly unlikely.
- What was the first flavour of Cadbury Buttons?
- The original Cadbury Buttons, launched in 1960, were simply made from classic Dairy Milk chocolate. They were initially marketed towards children as a less messy way to eat chocolate.
- So are Cadbury Fruit Pastilles Buttons real?
- No, this product does not exist. The image is a Snackfish — a fictional product mockup created by the online design page UK Snack Attack. It is a concept piece and is not for sale anywhere.
More like this
- Cadbury Chocolate Orange Buttons: A New Flavour Concept
- White Chocolate Strawberry Maltesers Pouch Mockup
- Quality Street Hazelnut Chocolate Swirl Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI