A Logical Brand Crossover
The partnership between Cadbury and Oreo is one of the most established in UK confectionery. Both brands are owned by parent company Mondelez International, a fact which has led to a long-running series of official collaborations. The large Dairy Milk with Oreo bar is a permanent fixture on supermarket shelves, as are the Oreo Cadbury Coated biscuits which reverse the formula.
This design simply applies that proven combination to another core Cadbury format: Buttons. First launched in 1960, Dairy Milk Buttons are one of the brand’s simplest products, small discs of unmoulded chocolate. The addition of a crunchy biscuit element is a common product development strategy, and here it brings together three familiar components—Cadbury chocolate, the Button shape, and Oreo biscuit—into one share pouch.
The Cadbury Licensing Landscape
A new Buttons flavour is a fairly conservative idea when placed against the current reality of the Cadbury brand. The name is now licensed for use across a huge number of categories, many of which have little to do with traditional chocolate bars. The modern Cadbury range extends deep into the cake, frozen, and chilled dessert aisles.
Today, shoppers can find everything from Cadbury Fudge Cake Bars and a Honey Comb Roll in the bakery section to Cadbury Boost and Flake branded ice creams in the freezer cabinets. Chilled desserts like Cadbury Pots of Joy sit alongside yogurts and other products made under license by third-party manufacturers. Compared to a Cadbury Snack Shortcake or a Buttons-themed ice cream cone, a new variety of actual Buttons feels like a return to the brand’s core business.
What the real range looks like
The current Cadbury range extends far beyond chocolate, with the brand name licensed for products like Cadbury Fudge Cake Bars, Cadbury Pots of Joy, and Cadbury Flake Ice Cream cones. A new flavour of Buttons would be a more traditional confectionery launch compared to the brand’s wider ventures into cakes and desserts.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Oreo owned by the same company?
- Yes, both brands are owned by the global food company Mondelez International. This is why they collaborate on official products so frequently, such as the Dairy Milk with Oreo bar.
- What is the difference between regular and giant buttons?
- Cadbury Giant Buttons are larger, flatter discs of chocolate compared to the smaller, thicker classic Buttons. Both are made from Dairy Milk chocolate and are popular for their quick-melting texture.
- Are Oreo Cookie Crunch Buttons real?
- No, this product is a Snackfish. The image is a piece of digital art and a mockup created by the online designer UK Snack Attack. It is a fictional concept and is not for sale anywhere.
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- Tango Apple Maltesers Concept Pouch Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI