An Atlantic Crossing in a Pouch
A new image of a Cadbury and Reese’s crossover has appeared online, proposing a product that feels both inevitable and impossible. The mockup shows a standard Cadbury Dairy Milk Buttons share pouch, but co-branded with the unmistakable orange and yellow Reese’s logo. The concept: classic milk chocolate Buttons filled with peanut butter. The creator, UK Snack Attack, posted it with the caption: “The ULTIMATE collab!”
The two brands have a long and complicated history. In the UK, Cadbury is owned by Mondelēz International, while Reese’s is a flagship brand for The Hershey Company. In the United States, however, Hershey operates under a century-old license to manufacture and sell all Cadbury chocolate products. This transatlantic arrangement means the two are direct competitors in one market and partners in another, making a genuine collaboration like this a complex proposition.
Cadbury Beyond the Chocolate Aisle
Cadbury’s branding in the UK is far more widespread than many realise, extending deep into the cake and freezer sections through a vast licensing operation. The name is used to sell everything from ice cream cones to packaged cakes, often leveraging the identity of its most famous chocolate bars.
The current range of these licensed products is substantial. In the freezer aisle, you will find Cadbury Boost Ice Cream and Cadbury Flake Ice Cream tubs, alongside handheld treats like the Cadbury 99 Flake Cones. The ambient cake section features Cadbury Caramel Cake Bars and Cadbury Fudge Cake Bars. Even the chilled dessert cabinet has its own line, with products like the two-packs of Cadbury Pots of Joy. This strategy keeps the brand visible throughout the supermarket.
A Different Kind of Collaboration
This conceptual product would sit in a different category entirely. Unlike the cakes and ice creams, which are manufactured by third parties like Müller or Froneri under license, this would be a core confectionery item. It represents a direct co-branding on one of Cadbury’s oldest and most recognised products, which first launched in 1960.
A Reese’s Peanut Butter edition would be a significant addition to the Buttons family, moving beyond simple flavour variations like orange or caramel. It would place a major competitor’s brand identity front-and-centre on the classic purple packaging, representing a fundamentally different approach from launching another Cadbury-branded ice cream.
What the real range looks like
The current licensed Cadbury range in UK shops is extensive, but focuses on cakes, ice creams, and chilled desserts. The official lineup includes products like Cadbury Boost Ice Cream, Cadbury Flake Ice Cream, Cadbury Fudge Cake Bars, and Pots of Joy. A Reese’s Peanut Butter version of Buttons would be a major co-branding effort within the main chocolate pouch category, distinct from these licensed spin-offs.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Reese’s owned by the same company?
- No. Cadbury is owned by Mondelēz International globally, while Reese’s is owned by The Hershey Company. However, Hershey holds the license to manufacture and sell Cadbury-branded chocolate in the United States.
- What are the current flavours of Cadbury Buttons?
- The core Cadbury Buttons range in the UK consists of the classic Dairy Milk and a white chocolate version. Limited editions, such as orange, caramel, or Caramilk, appear periodically throughout the year.
- Are Cadbury Reese’s Peanut Butter Buttons real?
- No, this product is not real. It’s a Snackfish — a fictional concept product imagined in a mockup created by the online creative page UK Snack Attack. It is not available to buy anywhere.
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- Cadbury Merges Sweets and Chocolate With New Buttons
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI